Category: Digital Asset Management

This month’s editorial topic is DAM for Brand Management.  A Digital Asset Management system can be instrumental in brand management by providing a centralised platform for storing, organising, and distributing brand assets and acting as a ‘single source of truth’ for approved marketing materials.  Dedicated Brand Asset Management (BAM) …

This month’s editorial topic is AI and DAM Innovation.  The latest developments in Digital Asset Management and AI are beginning to transform how organisations manage and derive value from their digital content.  One notable trend being bundled into many platforms is the integration of AI-driven metadata tagging and auto-classification …

This month’s editorial theme is AI and Legal Issues with DAM.  As vendors rush to integrate features such as facial recognition, auto-tagging and generative AI into their platforms, there are a number of legal considerations that organisations should be aware of when implementing AI, including data privacy, intellectual property …

Although we are still accepting contributions for our series on API-First and Headless DAM, we would like to introduce this month’s editorial theme of DAM and PIM (Product Information Management).

What is Product Information Management?

As the name suggests, PIM is a collection of technologies and methods that allow …

As composable software models become more prevalent in our technology stacks, the role of API-first and headless platforms is also on the rise, facilitating modular, customisable and reusable components.  In our upcoming series on the topic, we will be covering the fundamental concepts behind API-first DAM implementations, exploring how they …

Henrik de Gyor and Frank DeCarlo are hosting a webinar about the currently very hot topic of synthetic content on Tuesday 24th May at 2pm ET.  The event is the second in a series of webinars they have run about this subject.  The two other speakers are Oliver Feldwick, …

Yesterday, Acquia announced that they intended to buy up DAM vendor, Widen Enterprises.  The following is by Mike Sullivan, President and CEO of Acquia:

“With Widen, we continue to differentiate Acquia Open DXP by adding enterprise-grade, cloud-native DAM and PIM capabilities.  We will immediately invest in accelerated development of …

Kevin Groome, Founder of CampaignDrive by Pica9, has recently posted an in-depth article that presents a number of tell-tale signs that should assist you in gauging whether or not your DAM system is becoming a zombie, along with a number of steps to reverse the process and breathe …