Category: Digital Asset Management

Writing on her “Off The Shelf” blog, Leala Abbot considers the type of people (as opposed to technology) required to successfully deliver DAM.  She also summarises 4 types of expert who are important for a DAM solution (based on a list in The Content Management Bible by Bob Boiko):

• Business

Metadata and photo management expert, David Riecks from ControlledVocabulary.com has written a highly informative article that explains how to de-dupe an image collection using MD5 checksum tools and a spreadsheet.  The process will also produce a rudimentary asset audit that will identify the file locations, duplicate status and file name.  …

Cassandra Carnes writing on the DPSMagazine.com site argues that DAM has become essential in an era of cross-channel marketing in this article:

“Image is increasingly important to businesses in a society where everything is literally at our fingertips. To achieve consistent branding over multiple channels, marketers manage company assets …

The Digital Landfill blog offers another in their “8 Things” series, this time featuring Chris Palmer, marketing manager at James Madison University in Harrisonburg, Virginia.  Chris offers these tips:

• Scan Pictures that Aren’t Digital Already.
• Delete Pictures that Are No Good.
• Develop a Folder System that Makes Sense.
• Put

MailPrint have released a short interview with Richard Kort, Marketing Director of Redemption Plus who describes some of the processes involved in Variable Data Printing (variously also referred to as “Web2Print”, “Print On Demand” etc).  Essentially this is the process of producing personalised collateral using template assets and database.  A …

Extensis have launched a new resource called DAM Street Smarts, an email newsletter that will provide readers with digital asset management tools, tips and tricks. Register here.

Using MD5 checksums (or hashes) to identify if a file is unique has become de-rigueur for most DAM solutions these days.  There are many ad-hoc uses for them outside a more comprehensive system, however, and human managers of digital assets need to be aware of what tools and techniques are …

North Plains “We Speak Digital Media” blog covered an interesting topic yesterday: the difference between the way publishers and printers make use of DAM technology.  The key take-away point is that publishers use DAM solutions to manage a range of components they use to develop or maintain a …

Leala Abbott explains the difference between DAM, CMS and Collections Management in this article and makes the observation that there are a lot of grey areas between the two but the fundamental issue is to understand your real needs:

“I think about 90% of people don’t really understand the …