Coping With Media Management Overload

In this article Jeremy Sohn explains the key challenges facing marketers in today’s media rich world and explores some solutions to media management overload.

“With increased demand for high-quality content experiences, communication between companies and their customers has shifted. This shift has created both challenges and opportunities for today’s marketers

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In-Sourcing Or Out-Sourcing DAM Hosting: Which Is Best For Marketing Managers?

DAM consultants, Daydream, have released a whitepaper, ‘Digital Asset Management Hosting For Marketing Managers’ that examines whether a DAM system should be hosted internally on the business’ own hosting equipment or if it should be out-sourced to the system vendor (or a partner supplier).  The report offers a number …

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