DAM News Round-Up – 3rd August 2020


Usability and Workflow Optimization in Central Digital Asset Management

Master Data Management (MDM) and omni-channel consultants parsionate have recently announced a strategic partnership with DAM solutions provider Celum. In this interview-based article, Celum’s MD Michael Sahlender and parsionate’s Head of Sales Michael Pohl discuss the challenges of master data …

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Optimize your Martech Ecosystem by Automating Workflow – July 30th 2020, 5pm UK Time


This week’s highlighted event is taking place on Thursday 30th July at 5pm UK Time. Optimize your Martech Ecosystem by Automating Workflow is a free webinar that discusses the challenges and benefits of creating a world-class marketing software stack, commonly referred to as ‘martech’.  This free session, sponsored by AI-powered …

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What Is Digital Asset Management?


Earlier this week, we released an ‘explainer’ stop-motion animation with an introduction to the basic concepts of Digital Asset Management which you can see below.  There is a transcript available here: https://www.daydream.co.uk/what-is-digital-asset-management/  This is a practical illustration of how the principles of DAM can be applied, I have written a

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Data Enhancement and the Evolution of Marketing Data Platforms – July 22nd 2020, 10am Pacific Time


This week’s highlighted event is taking place on Wednesday 22nd July at 10am Pacific Time.  Data Enhancement and the Evolution of Marketing Data Platforms is an in-depth webinar that will be exploring the future of Data Management Platforms (DMP) and their role in allowing brand managers and marketers to leverage …

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