This week’s featured opening is for a Digital Asset Management Analyst with American multinational confectionery company, Hershey’s. Based in Pennsylvania, the analyst’s key responsibilities will […]
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This recent contribution from Paul Melcher explores whether Generative AI (GenAI) should replace traditional DAM systems—not just whether it could. While GenAI has the potential to make DAM systems obsolete, a more productive outcome would see DAM evolve by embracing AI.
The article outlines three transformative possibilities:
Dynamic Understanding:…
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This week’s featured event is the 2025 Acquia Engage London tour. Taking place at Convene 22 in Bishopsgate on 19th and 20th May, the event will be hosting a range of insightful keynotes, practical workshops, and expert-led breakout sessions. Designed for digital leaders and partners alike, the event …
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As part of our editorial series entitled ‘Will generative AI Make DAM Obsolete?’, Taylor Jones of product visualisation and configuration platform imagine.io has contributed an article exploring how GenAI is transforming the role of DAM from a passive storage system into an active, creative powerhouse. As marketing demands accelerate, traditional …
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A selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.
Survey Reveals Authenticity Crisis in Visual Content
A recent survey from DAM tool vendor Santa Cruz Software reveals widespread exposure to inauthentic visual content, with 88% of consumers and 74% of designers encountering it …
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This week’s featured opportunity is for a Digital Asset Coordinator with the State of Montana’s official Department of Commerce. The role’s key responsibility involves managing the department’s DAM system, ensuring content is organised, accessible, and up to date. Reporting to the Digital Media Director, the successful candidate will also support …
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Christopher McLaughlin from generative AI services provider Vertesia has kindly contributed an article for our editorial series on ‘Will Generative AI Make DAM Obsolete?’ Chris offers an insightful exploration of how GenAI is poised to reshape the DAM landscape and convincingly argues that while DAM platforms have historically provided value, …
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This week’s upcoming event is the CEPIC 2025 conference, taking place from 12th–14th May at the Antipolis Palais des Congrès in Juan-les-Pins, South of France. The event brings together visual media professionals from around the world, offering panel discussions, insightful talks, practical workshops, and a range of …
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As part of our editorial theme on DAM and Generative AI, Craig McDonogh from image optimisation and delivery provider Imgix has contributed an article exploring the paradox of AI-generated imagery in marketing: despite widespread consumer scepticism, these images are remarkably effective. While 90% of consumers want to know if an …
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A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Maximizing DAM Solutions: A Strategic Guide to Evaluation, KPIs, and ROI
This guest article by Ralph Windsor for DAM vendor Wedia underscores the strategic value of DAM systems in enhancing workflow efficiency, collaboration, and …
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This week’s spotlight opportunity is for a Digital Assets Coordinator with global workwear brand Dickies, a subsidiary brand of VF Corporation. The successful candidate’s key responsibility will be to manage the organisation’s digital files and physical samples in order to support marketing and creative teams. Duties will include maintaining a …
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As generative AI technologies evolve at breakneck speed—producing images, video, text and audio on demand—they pose fundamental questions for the future of traditional DAM systems. If assets can be generated dynamically, personalised at scale, and versioned in real time, what becomes of the carefully structured repositories, metadata standards and governance …
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