You are here: Home

IPV Announces Launch Of Curator 2.0

by Charles Russell on March 22, 2018

Media solutions outfit IPV has just announced the release of a new version of its asset management system.  Presented as an all-in-one media asset management suite, Curator 2.0 is due to be showcased at the 2018 NAB show in Las Vegas.

I’m not overly keen on name-dropping as it often only serves to highlight an organisation’s marketing skills and not the quality of their product, but as IPV’s client list includes the likes of NASA and the Academy of Motion Picture Arts and Sciences (home of the Oscars), it may give some indication of the calibre of their offerings.

IPV’s target audience for Curator is stated as ranging from traditional broadcasters and sports teams through to creative agencies and educational institutions, and claims to be designed to improve ‘overall production workflows’.  Executive VP of Business Development Nigel Booth states:

More than ever before, content creators need the most effective means to manage not just assets, but entire workflows. With the roll-out of Curator 2.0, we let content creators in any industry search, discover and create video programming to make the best use of the growing mountain of media assets that’s now present in multiple industries.” [Read More]

For this version, IPV are pushing three main features: the automation of subtitles via Microsoft’s Azure platform, a ‘Clip Link Collections’ feature, and a new ‘Thesaurus’ tool.  Let’s take a look at each of these in turn.

Automated Subtitles

IPV’s blurb states that “One of Curator 2.0’s most innovative technical features it its intelligent automation of subtitles”.  Although undoubtedly a useful feature for any system, IPV could be accused of simply being a reseller here, basking in the reflected glory of Microsoft’s Azure Media Services platform, upon which it relies to generate such subtitles and captions.  As to the accuracy of its transcription capabilities, Microsoft hopes to decrease Azure’s speech-to-text error rate in 2018.

As the buzz of AI continues to hover around content creation and asset management workflows, IPV are also pushing their ‘intelligent tagging’ process:

Curator’s automatic intelligent tagging process lets users more easily associate relevant metadata tags with media without using expensive resources. During ingest, the integrated-AI word-to-text functionality processes media and uses the output to automatically create and attach metadata to assets. [Read More]

Clip Link Collections

Described as a feature whereby ‘selected media can be added to a collection, sent to a specified destination or shared with other users’, it’s not altogether clear what differentiates this from the traditional lightbox-type functionality that you’d expect to find in the most basic of DAM systems.  If this represents more than the basic grouping or categorisation of assets, then IPV could perhaps do better improve their explanations.

Thesaurus Tool

I also found their explanation of this feature a little vague, with little to set it apart from traditional suggestion-type metadata and tagging processes:

“To give users more control over their metadata, Curator 2.0 also features a new thesaurus search feature in Curator Logger. This means that they can ensure that metadata remains accurate and that they are using the same terminology as their colleagues. Users can now quickly switch between workspaces to view metadata that matches the type of content they’re working on.” [Read More]

To confuse matters further, the (apparently unrelated) accompanying screengrab in the article provides no additional insights into this feature.

A rather telling admission from IPV is the following statement from their Product Manager, James Varndell:

“Because it’s built on a suite of microservices, Curator is a continually evolving platform that we can always add new features to. Many of these have now become services and products in their own right, so we’ve rolled them together into a new package of the system. We’re looking forward to bringing Curator 2.0 to the NAB show floor to demonstrate its new functionality to new and existing partners and customers.” [Read More]

My co-contributor, Ralph Windsor, has written a number of articles concerned with how microservices are becoming an integral part of the DAM landscape.  In summary, Curator 2.0 appears to improve on its previous version, albeit showing the similar tell-tale signs of many other platforms that suggest the nature of DAM is edging towards the interlacing of multiple third-party applications under the guise of a single, joined-up solution.

This modularisation, and for want of a better term, ‘rebadging’ of multiple providers’ plugins, APIs and cloud services could see DAM systems slowly evolve into much thinner clients in the future.  The two-fold question here is how well the third-party services themselves perform, and whether their integration has been effectively implemented.


Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale

March 12, 2018 Vendors

Recently, DAM vendor, Widen announced they were shuttering their DAM Lite product, SmartImage: “We are grateful for all the support we’ve received from our Smartimage customers. However, Smartimage will be ending May 25, 2018. This is a strategic decision Widen (Smartimage parent company) has made to ensure we give the best service to all of […]

Read the full article →

DAM News Digital Asset Manager Salary Survey – Further Request For Participation

March 2, 2018 Industry News

Back in November, we announced that we were reviving the DAM Salary Survey with the (gratefully received and much appreciated) assistance of Elizabeth Keathley and Deb Fanslow. “All responses are anonymous and you are not asked for your name, nor email address etc. There are 35 questions, most of which are controlled selections and it should […]

Read the full article →

DAM Guru Members Discuss The Digital Asset and Content Leadership Exchange Conference

March 2, 2018 Industry Events

Carol Thomas my DAM Guru Program (DGP) colleague has recently published a series of questions and answers on the DGP blog from our members who attended the Insight Exchange Network (IEN) conference ‘The Digital Assets & Content Leadership Exchange’, that took place in New York, this January: “Though this conference is a new player in the Digital […]

Read the full article →

Bynder’s WebDAM Acquisition – ‘Stronger Together’ Or Proof That The Current DAM Software Market Does Not Scale?

February 21, 2018 Vendors

Last Friday, we reported that venture capital funded DAM vendor, Bynder had bought up WebDAM from their previous owners, microstock media library, Shutterstock.   The irony of a DAM vendor being sold a fairly pedestrian DAM system by a photo library (rather than the other way round) will probably not be lost on those who have […]

Read the full article →

Bynder Acquires WebDAM From Shutterstock

February 16, 2018 Vendors

Some news announced today is that Cloud DAM vendor Bynder have acquired WebDAM from Shutterstock (who also bought them from the original founders four years ago).  There is more information here: “When offered the chance to work together, we agreed. It was clear our combined teams could go after this market in ways that others […]

Read the full article →

The Politics Of Implementing Digital Asset Supply Chains: Parking The Enterprise Service Bus

February 16, 2018 DAM Interoperability

I am currently involved in writing requirements analysis and specifications for several Digital Asset Supply Chain (DASC) projects.  There are some interesting themes I have observed recently in-relation to the politics of managing their implementation which might be instructive for others planning similar initiatives. Before I get into the detail of the issues, I will […]

Read the full article →

Digital Asset Supply Chain Consortium – Invitation To Participate

February 5, 2018 Industry News

A week or two ago, I covered an article about blockchain which specifically related to Content DAM and announced that I was setting up a DAM Blockchain consortium.  I have since spoken to a few different people and based on their feedback, we are extending the scope of this to cover the wider topic of […]

Read the full article →

Evolphin Announce Zoom 7 Media Asset Management Software

February 1, 2018 Vendors

Evolphin have recently published a press release outlining a new version of their Zoom Media Asset Management (MAM) solution.  Now in its seventh year, this latest release represents a comprehensive and mature platform equally suited to content creators, marketing departments and publishing outfits, and aims to manage the total lifecycle of digital assets from creation […]

Read the full article →

Updated Review of Bynder’s Orbit Platform

January 25, 2018 Digital Asset Management

DAM News contributor, Spencer Harris, has recently posted an updated review of Bynder’s ‘Orbit’ DAM platform.  His first review was back in September 2017 and concluded that although Orbit was a good starting point for a cloud-based sharing platform, it didn’t quite live up to expectations and had various issues surrounding price-points, missing features (expected […]

Read the full article →

Blockchain And The Future Of Content DAM: Planned Industry Blockchain Consortium

January 23, 2018 Blockchain

Last month, Jean Lozano of Cloud DAM vendor, MediaValet wrote an article on their blog, Cryptomedia: Blockchain in the Digital Asset Management Space.  The piece is quite interesting since it isn’t about the currently deflating tradable Crypto-as-a-security (or perhaps ‘CraaS’?) bubble and neither does it write the whole thing off as the modern equivalent of tulip mania […]

Read the full article →