There are a number of DAM and marketing technology related events coming up next week. The Content Tech Summit, usually attended in-person, is going 100% […]Continue reading »
Master Data Management (MDM) and omni-channel consultants parsionate have recently announced a strategic partnership with DAM solutions provider Celum. In this interview-based article, Celum’s MD Michael Sahlender and parsionate’s Head of Sales Michael Pohl discuss the challenges of master data …Continue reading »
My co-contributor and DAM News Editor Ralph Windsor has recently posted an in-depth piece on the topic of governance within Digital Asset Management. ‘DAM Governance Practices for the Long Haul‘ opens with a selection of real-world scenarios where governance issues can be encountered.
“Effective DAM governance is …Continue reading »
Next week there are a few DAM and marketing technology related events coming up.
DAM Search Capabilities: How to find the right information? is being hosted by Nuxeo and is held on 4th August at 11am.
“Every DAM has search capability. And yet, in our survey of 1,000 creatives, …Continue reading »
DAM solutions provider PhotoShelter have recently announced the roll-out of a number of integrations for their flagship Brands platform. This new …Continue reading »
This week’s highlighted event is taking place on Thursday 30th July at 5pm UK Time. Optimize your Martech Ecosystem by Automating Workflow is a free webinar that discusses the challenges and benefits of creating a world-class marketing software stack, commonly referred to as ‘martech’. This free session, sponsored by AI-powered …Continue reading »
Taxonomist and author Heather Hedden revisits the topic of faceted taxonomies and the issue of how many facets to include. Heather presents four key considerations: …Continue reading »
Earlier this week, we released an ‘explainer’ stop-motion animation with an introduction to the basic concepts of Digital Asset Management which you can see below. There is a transcript available here: https://www.daydream.co.uk/what-is-digital-asset-management/ This is a practical illustration of how the principles of DAM can be applied, I have written a …Continue reading »
This week’s highlighted event is taking place on Wednesday 22nd July at 10am Pacific Time. Data Enhancement and the Evolution of Marketing Data Platforms is an in-depth webinar that will be exploring the future of Data Management Platforms (DMP) and their role in allowing brand managers and marketers to leverage …Continue reading »
If you’re new to the concept of metadata, DAM solutions provider Tandem Vault have recently posted an article as part of a series introducing the technology and taking …Continue reading »
Taxonomy expert and author of The Accidental Taxonomist, Heather Hedden, joins ‘The Content Wranger’ Scott Abel for this free online webinar taking place next Wednesday (15th July). When it comes to traditional printed content, we’re all familiar with the lowly index and table of contents and how to …Continue reading »
DAM vendor MerlinOne have posted a guide to user adoption. As one of the key stumbling blocks when rolling out new DAM initiatives, …Continue reading »