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I have written a feature article for DAM News about the risks (as I see them) to the financial stability and long-term survival of the DAM software market based on a number of trends I have seen gradually emerging largely as a result of the use of cloud technology.  I need to make is clear that I am not opposed to this method of delivery, I think it is the easiest and most practical option, however, it brings some unexpected effects that those with an interest in DAM (whether users, vendors or investors) need to be conscious of.  I have made the comparison with sharecropping and I believe that basing a business solely on a single larger cloud technology provider exposes vendors to increased risk of that occurring:

Viewed from one perspective, the DAM industry has turned itself into a channel partner or integrator business model which depends on a small range of key suppliers to continue to exist.  This goes a long way to explaining why there are so many DAM vendors offering homogenous systems that are delivered and marketed using nearly identical methods.  If you view the current DAM systems market as largely an aggregate of similar operators who have slightly different implementations of the same set of services, they start to look a lot more like conventional channel partner or VAR (Value Added Reseller) businesses that can be found in sectors like IT hardware.  In these markets, participants usually compete on price or ability to successfully implement product (i.e. consulting skills). To use an analogy: if all the chefs use identical ingredients, there is a higher probability that their food will all taste the same, whatever restaurant you decide to dine in.” [Read More]

As well as cloud delivery in general, I also discuss the use of Dropbox as a core DAM services infrastructure provider and explain why I think this is not a good model for DAM vendors to follow.  As described in the article, I plan to write a follow-up piece about what solutions could be devised to avoid the worst effects of these trends but anyone who has their own ideas is welcome to comment here and now.

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Aprimo Presents New Tools For Content Marketing, Creatives And DAM

March 27, 2018 Vendors

Marketing and asset management outfit Aprimo have recently announced a couple of innovations for content marketers and creatives: a rather unimaginatively named ideation tool called ‘Idea Lab’, and the Article Editor, which ‘enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface’. Aprimo’s opening claim that they are […]

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IPV Announces Launch Of Curator 2.0

March 22, 2018 Vendors

Media solutions outfit IPV has just announced the release of a new version of its asset management system.  Presented as an all-in-one media asset management suite, Curator 2.0 is due to be showcased at the 2018 NAB show in Las Vegas. I’m not overly keen on name-dropping as it often only serves to highlight an […]

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Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale

March 12, 2018 Vendors

Recently, DAM vendor, Widen announced they were shuttering their DAM Lite product, SmartImage: “We are grateful for all the support we’ve received from our Smartimage customers. However, Smartimage will be ending May 25, 2018. This is a strategic decision Widen (Smartimage parent company) has made to ensure we give the best service to all of […]

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DAM News Digital Asset Manager Salary Survey – Further Request For Participation

March 2, 2018 Industry News

Back in November, we announced that we were reviving the DAM Salary Survey with the (gratefully received and much appreciated) assistance of Elizabeth Keathley and Deb Fanslow. “All responses are anonymous and you are not asked for your name, nor email address etc. There are 35 questions, most of which are controlled selections and it should […]

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DAM Guru Members Discuss The Digital Asset and Content Leadership Exchange Conference

March 2, 2018 Industry Events

Carol Thomas my DAM Guru Program (DGP) colleague has recently published a series of questions and answers on the DGP blog from our members who attended the Insight Exchange Network (IEN) conference ‘The Digital Assets & Content Leadership Exchange’, that took place in New York, this January: “Though this conference is a new player in the Digital […]

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Bynder’s WebDAM Acquisition – ‘Stronger Together’ Or Proof That The Current DAM Software Market Does Not Scale?

February 21, 2018 Vendors

Last Friday, we reported that venture capital funded DAM vendor, Bynder had bought up WebDAM from their previous owners, microstock media library, Shutterstock.   The irony of a DAM vendor being sold a fairly pedestrian DAM system by a photo library (rather than the other way round) will probably not be lost on those who have […]

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Bynder Acquires WebDAM From Shutterstock

February 16, 2018 Vendors

Some news announced today is that Cloud DAM vendor Bynder have acquired WebDAM from Shutterstock (who also bought them from the original founders four years ago).  There is more information here: “When offered the chance to work together, we agreed. It was clear our combined teams could go after this market in ways that others […]

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The Politics Of Implementing Digital Asset Supply Chains: Parking The Enterprise Service Bus

February 16, 2018 DAM Interoperability

I am currently involved in writing requirements analysis and specifications for several Digital Asset Supply Chain (DASC) projects.  There are some interesting themes I have observed recently in-relation to the politics of managing their implementation which might be instructive for others planning similar initiatives. Before I get into the detail of the issues, I will […]

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Digital Asset Supply Chain Consortium – Invitation To Participate

February 5, 2018 Industry News

A week or two ago, I covered an article about blockchain which specifically related to Content DAM and announced that I was setting up a DAM Blockchain consortium.  I have since spoken to a few different people and based on their feedback, we are extending the scope of this to cover the wider topic of […]

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Evolphin Announce Zoom 7 Media Asset Management Software

February 1, 2018 Vendors

Evolphin have recently published a press release outlining a new version of their Zoom Media Asset Management (MAM) solution.  Now in its seventh year, this latest release represents a comprehensive and mature platform equally suited to content creators, marketing departments and publishing outfits, and aims to manage the total lifecycle of digital assets from creation […]

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