From Archive to Advisor: Paul Melcher on How GenAI Could Redefine DAM


This recent contribution from Paul Melcher explores whether Generative AI (GenAI) should replace traditional DAM systems—not just whether it could.  While GenAI has the potential to make DAM systems obsolete, a more productive outcome would see DAM evolve by embracing AI.

The article outlines three transformative possibilities:

Dynamic Understanding:

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Feature Article: Taylor Jones on The Next Evolution of GenAI and DAM


As part of our editorial series entitled ‘Will generative AI Make DAM Obsolete?’, Taylor Jones of product visualisation and configuration platform imagine.io has contributed an article exploring how GenAI is transforming the role of DAM from a passive storage system into an active, creative powerhouse.  As marketing demands accelerate, traditional …

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Featured Job – Digital Asset Coordinator, State of Montana – 9th May 2025


This week’s featured opportunity is for a Digital Asset Coordinator with the State of Montana’s official Department of Commerce.   The role’s key responsibility involves managing the department’s DAM system, ensuring content is organised, accessible, and up to date.  Reporting to the Digital Media Director, the successful candidate will also support …

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Contributor Article: Craig McDonogh on Consumer Trust in AI-Generated Imagery


As part of our editorial theme on DAM and Generative AI, Craig McDonogh from image optimisation and delivery provider Imgix has contributed an article exploring the paradox of AI-generated imagery in marketing: despite widespread consumer scepticism, these images are remarkably effective. While 90% of consumers want to know if an …

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Job Spotlight – Digital Assets Coordinator, Dickies – 2nd May 2025


This week’s spotlight opportunity is for a Digital Assets Coordinator with global workwear brand Dickies, a subsidiary brand of VF Corporation.  The successful candidate’s key responsibility will be to manage the organisation’s digital files and physical samples in order to support marketing and creative teams. Duties will include maintaining a …

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Call for Contributions: Will Generative AI Make DAM Obsolete?


As generative AI technologies evolve at breakneck speed—producing images, video, text and audio on demand—they pose fundamental questions for the future of traditional DAM systems.  If assets can be generated dynamically, personalised at scale, and versioned in real time, what becomes of the carefully structured repositories, metadata standards and governance …

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