Digital Asset Management news, articles and features covering core DAM topics that are essential reading for everyone interested in this industry.

Call for Contributions: DAM for Brand Management


This month’s editorial topic is DAM for Brand Management.  A Digital Asset Management system can be instrumental in brand management by providing a centralised platform for storing, organising, and distributing brand assets and acting as a ‘single source of truth’ for approved marketing materials.  Dedicated Brand Asset Management (BAM) …

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How DAMs Differentiate: Why Vendors Must Embrace Integrated Creative Tools


My colleague and DAM veteran Ralph Windsor has recently published an article for Digital Asset Management tool vendor Santa Cruz Software.  Entitled ‘How DAMs Differentiate: Why Vendors Must Embrace Integrated Creative Tools‘, the article takes a look at the history, challenges and complexities of creative tool provision …

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Call for Contributions: AI and DAM Innovation


This month’s editorial topic is AI and DAM Innovation.  The latest developments in Digital Asset Management and AI are beginning to transform how organisations manage and derive value from their digital content.  One notable trend being bundled into many platforms is the integration of AI-driven metadata tagging and auto-classification …

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Call for Contributions: AI and Legal Issues with DAM


This month’s editorial theme is AI and Legal Issues with DAM.  As vendors rush to integrate features such as facial recognition, auto-tagging and generative AI into their platforms, there are a number of legal considerations that organisations should be aware of when implementing AI, including data privacy, intellectual property …

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Call for Contributions: API-First and Headless DAM


As composable software models become more prevalent in our technology stacks, the role of API-first and headless platforms is also on the rise, facilitating modular, customisable and reusable components.  In our upcoming series on the topic, we will be covering the fundamental concepts behind API-first DAM implementations, exploring how they …

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What Is Digital Asset Management?


Earlier this week, we released an ‘explainer’ stop-motion animation with an introduction to the basic concepts of Digital Asset Management which you can see below.  There is a transcript available here: https://www.daydream.co.uk/what-is-digital-asset-management/  This is a practical illustration of how the principles of DAM can be applied, I have written a

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