DAM consultants, Daydream have posted an article by Ralph Windsor on the dangers of what they call “Digital Asset Micromanagement”, which discusses how permissions controls can damage the productivity of your employees if not applied with care and attention. The seven “deadly sins” (as they call them) cover these areas:…Continue reading »
Digital Asset Management news, articles and features covering core DAM topics that are essential reading for everyone interested in this industry.
DAM consultants, Daydream, have released an article called “The Four Cornerstones of Digital Asset Management” where they give a summary of their methodology for implementing DAM solutions. A little controversially, they assert that only 4 factors are required for a successful DAM project: Assets, Metadata, Workflow and Permissions:
“Each …Continue reading »
A joint technology partnership between media asset management software vendor, Vidispine and digital archive developers, Object Matrix has been announced. The partnership aims to produce systems that will meet the demanding requirements of the media and creative industries, where complex workflows must manage and deliver many hundreds of terabytes of …Continue reading »
Writing on her “Off The Shelf” blog, Leala Abbot considers the type of people (as opposed to technology) required to successfully deliver DAM. She also summarises 4 types of expert who are important for a DAM solution (based on a list in The Content Management Bible by Bob Boiko):
Metadata and photo management expert, David Riecks from ControlledVocabulary.com has written a highly informative article that explains how to de-dupe an image collection using MD5 checksum tools and a spreadsheet. The process will also produce a rudimentary asset audit that will identify the file locations, duplicate status and file name. …Continue reading »
Cassandra Carnes writing on the DPSMagazine.com site argues that DAM has become essential in an era of cross-channel marketing in this article:
“Image is increasingly important to businesses in a society where everything is literally at our fingertips. To achieve consistent branding over multiple channels, marketers manage company assets …Continue reading »
The Digital Landfill blog offers another in their “8 Things” series, this time featuring Chris Palmer, marketing manager at James Madison University in Harrisonburg, Virginia. Chris offers these tips:
- Scan Pictures that Aren’t Digital Already.
- Delete Pictures that Are No Good.
- Develop a Folder System that Makes Sense.
In this series of short videos presented by Createasphere, Alex Grossman, CEO of Active Storage, discusses how increasing demands on the creative process has forced DAM vendors to develop ever more flexible and high performance digital asset management solutions. [Watch Now]Continue reading »
MailPrint have released a short interview with Richard Kort, Marketing Director of Redemption Plus who describes some of the processes involved in Variable Data Printing (variously also referred to as “Web2Print”, “Print On Demand” etc). Essentially this is the process of producing personalised collateral using template assets and database. A …Continue reading »
Using MD5 checksums (or hashes) to identify if a file is unique has become de-rigueur for most DAM solutions these days. There are many ad-hoc uses for them outside a more comprehensive system, however, and human managers of digital assets need to be aware of what tools and techniques are …Continue reading »
North Plains “We Speak Digital Media” blog covered an interesting topic yesterday: the difference between the way publishers and printers make use of DAM technology. The key take-away point is that publishers use DAM solutions to manage a range of components they use to develop or maintain a …Continue reading »