De-Constructing And Re-Architecting The DAM Software Industry: Devising A More Sustainable And Innovative Approach


Earlier this month, I wrote an article describing how I believe the DAM software business is sleepwalking into a subservient integrator/channel partner model which will have undesirable consequences for innovation (and therefore the sustainability) of this technology sector.  At the end of that piece, I said I would write a …

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Aprimo Presents New Tools For Content Marketing, Creatives And DAM


Marketing and asset management outfit Aprimo have recently announced a couple of innovations for content marketers and creatives: a rather unimaginatively named ideation tool called ‘Idea Lab’, and the Article Editor, which ‘enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface’.

Aprimo’s …

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