Digital Asset Management news, articles and features covering core DAM topics that are essential reading for everyone interested in this industry.
Cassandra Carnes writing on the DPSMagazine.com site argues that DAM has become essential in an era of cross-channel marketing in this article:
“Image is increasingly important to businesses in a society where everything is literally at our fingertips. To achieve consistent branding over multiple channels, marketers manage company assets …
Continue reading »The Digital Landfill blog offers another in their “8 Things” series, this time featuring Chris Palmer, marketing manager at James Madison University in Harrisonburg, Virginia. Chris offers these tips:
In this series of short videos presented by Createasphere, Alex Grossman, CEO of Active Storage, discusses how increasing demands on the creative process has forced DAM vendors to develop ever more flexible and high performance digital asset management solutions. [Watch Now]
Continue reading »MailPrint have released a short interview with Richard Kort, Marketing Director of Redemption Plus who describes some of the processes involved in Variable Data Printing (variously also referred to as “Web2Print”, “Print On Demand” etc). Essentially this is the process of producing personalised collateral using template assets and database. A …
Continue reading »Extensis have launched a new resource called DAM Street Smarts, an email newsletter that will provide readers with digital asset management tools, tips and tricks. Register here.
Continue reading »Using MD5 checksums (or hashes) to identify if a file is unique has become de-rigueur for most DAM solutions these days. There are many ad-hoc uses for them outside a more comprehensive system, however, and human managers of digital assets need to be aware of what tools and techniques are …
Continue reading »North Plains “We Speak Digital Media” blog covered an interesting topic yesterday: the difference between the way publishers and printers make use of DAM technology. The key take-away point is that publishers use DAM solutions to manage a range of components they use to develop or maintain a …
Continue reading »Rob Beschizza gives his account of two recent visits to Library Of Congress departments to see what techniques and practices are used in this prestigious organisation to preserve their immense collections.
“The Library of Congress has nearly 150 million items in its collection, including at least 21 million books, 5 …
Continue reading »Leala Abbott explains the difference between DAM, CMS and Collections Management in this article and makes the observation that there are a lot of grey areas between the two but the fundamental issue is to understand your real needs:
“I think about 90% of people don’t really understand the …
Continue reading »David Roe examines whether enterprise content management solutions that offer basic digital asset management features are a cost effective alternative for businesses with significant DAM requirements.
“If the decision as to whether an enterprise should deploy a full-blown digital asset management system has been complicated, new research from the Real …
Continue reading »The Web Content 2010 Conference takes place on June 7-8 in Chicago and offers some potentially interesting sessions for anyone involved in DAM or ECM, including:
This week the ‘Flash vs HTML5’ format war continued to rage with suggestions that Apple’s Flash embargo is based purely on commercial strategy and has nothing whatsoever to do with technical issues, a revelation that is sure to convince even more content and digital asset management software vendors that HTML5 …
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