What Kind Of People Do You Need For DAM?

Writing on her “Off The Shelf” blog, Leala Abbot considers the type of people (as opposed to technology) required to successfully deliver DAM.  She also summarises 4 types of expert who are important for a DAM solution (based on a list in The Content Management Bible by Bob Boiko):

  • Business Analyst
  • Content Analyst
  • Rights & Usage Analyst
  • Programmer/Developer

Digital asset management is not just the system (i.e The DAM), but a combination of content management related professional disciplines. These disciplines include, but are not limited to: business management, information architecture, library and information science, software engineering/development, content creation and publications development. So who or what are these most integral roles at the bare minimum of the resource chain to make a DAM project successful?” [Read More]

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