Aprimo Presents New Tools For Content Marketing, Creatives And DAM

Marketing and asset management outfit Aprimo have recently announced a couple of innovations for content marketers and creatives: a rather unimaginatively named ideation tool called ‘Idea Lab’, and the Article Editor, which ‘enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface’.

Aprimo’s …

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