DAM Weekly Round-Up – 25th March 2019

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Journal of Digital Media Management

The quarterly Journal of Digital Media Management has now been released.  This 100-page peer-reviewed journal by Henry Stewart publications features in-depth articles, real-world cases and reviews by some of the industry’s leading experts.  Unlike many of the HS calendar events that it’s sourced from, the journal itself does not solicit advertising or publish so-called advertorials, so the editorial content should provide impartial advice and insights for anyone involved in the Digital Asset Management field.

Demo Before You Buy

DAM solutions provider Widen have recently published a podcast from Mark Marsocci, director of digital services at Mariner’s Museum and Park.  In this candid interview, Mark talks us through his journey in search of a DAM system for his organisation, which included a false start due to unfounded claims from the vendor.  With museums being a relatively niche sector, he also highlights the importance of communicating with other similar establishments and how the feedback he solicited helped sharpen his focus during the selection process.  It’s a worthwhile cautionary tale that brings due attention to the benefits of test-driving a system before committing to it.  A written transcript is also available.

Pics.io Release Notes, 19 March 2019

DAM vendor Pics.io have just announced their release notes for their platform, which includes three new improvement, along with a number of other minor fixes and changes.  The first is multi-lingual auto-keywording, which should save time when tagging assets.  The next improvement allows you to choose a snapshot to use as a custom thumbnail for your video assets.  Finally, users now have the ability to tag assets with keywords at the upload stage.  Although minor, such workflow improvements soon add up and should be welcomed by Pics.io users.

Why does a marketing team in tourism need a DAM?

With summer and the holiday season approaching, the travel and tourism sector is busily gearing up for their primary marketing drive.  DAM solutions provider Daminion have recently published a piece extolling the virtues of a Digital Asset Management system and how its benefits can be leveraged by marketing departments that need to source up-to-date, high quality and visually exciting content.  Covering searchability, metadata and sharing, the article provides a basic guide to getting the most out of your DAM system in a travel and tourism context.

Use Scenarios to Get to the Right DAM Shortlist

Real Story Group have recently posted an article that delves into the process of creating a DAM vendor shortlist by presenting thirteen scenarios spanning brand, marketing, publishing and media management.  The piece itself acts an index that pulls together numerous articles from the last year or so.  For those seeking to compile a working shortlist based on information provided by the vendors themselves, you can do so by setting up a free account on our DAM Vendors directory.

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