DAM News Round-Up – 24th June 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Santa Cruz Software Welcomes New DAM Partners
DAM tool vendor Santa Cruz Software have recently announced four new integrations for their LinkrUI and Branding UI creative workflow applications. The latest integrations include ImageBank, MarcomGather, ResourceSpace and WoodWing. Santa Cruz Software’s integrations for Adobe Creative Cloud and Microsoft Office now include over 25 DAM and cloud-storage platforms.
How the use of Augmented Reality in Museums is bringing collections to life
Digital Asset Management software provider ResourceSpace explore the use of Augmented Reality (AR) within the museum sector in this recent blog post. The article provides a basic introduction to AR, along with a number of benefits, including savings made on physical installations, attracting younger, more tech-savvy audiences, greater accessibility and inclusion, and the ability to create custom experiences such as multimedia exhibitions, and virtual tours and tour guides. A number of case studies are also included.
State of the DAM Industry: Summer Solstice 2024 Edition
DAM veteran and beer aficionado Lisa Grimm shares her insights on the state of the DAM industry in anticipation of this year’s DAM Europe conference. Lisa highlights two key areas of improvement: addressing the mindset that regards DAM as a standalone system as opposed to being part of a greater content ecosystem; and the extent to which DAM vendors – and thus their customers – are being seduced and distracted by the hype surrounding artificial intelligence. AI is often presented as a silver bullet, yet Lisa argues that commonly requested pain-points such as short-form video, bulk tagging, and duplicate detection are still being overlooked in favour of less-than-capable AI features.
How a Dynamic User Interface Makes the Difference in DAM
Stacks team take a look at the importance of a well-designed and dynamic user interface (UI) within a Digital Asset Management system. Using the analogy of a car’s dashboard, the article highlights how the user interface directly relates to the user experience (UX) and how an intuitive front-end can improve user adoption and make the difference between success and failure. The article also explores how brand management platform Frontify leverage their UI by providing customisable, simple-to-use experiences.
Reminder – Activo at DAM Europe 2024
A quick reminder that DAM News owners Activo Consulting will be at this year’s DAM Europe conference, taking place in Bishopsgate, London, later this week. Activo’s co-founders Frédéric Sanuy and Malika Kechich will both be attending, so feel free to come along and introduce yourself!
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Museums and heritage institutions, traditionally focused on preserving artifacts, are increasingly embracing cutting-edge technology like Augmented Reality (AR) to revolutionize visitor engagement. AR overlays digital content onto the physical world, enhancing the museum experience in several innovative ways. For instance, instead of static information boards, AR allows visitors to view animations, detailed 3D models, or contextual information directly on their smartphones by scanning QR codes or markers associated with exhibits. This not only enriches understanding but also caters to diverse learning styles and ages, making history and culture more accessible and engaging.
Moreover, AR offers museums significant cost savings by replacing expensive physical installations with virtual experiences. Fragile artifacts can be digitally preserved and displayed without risk of damage, and immersive reconstructions of historical environments can be brought to life without the need for extensive construction. This flexibility extends to creating custom experiences tailored to specific exhibits or visitor demographics, enhancing educational outreach and audience engagement.
Furthermore, AR fosters inclusivity by accommodating various disabilities and language preferences through interactive features like audio descriptions or translations. By adapting to individual needs, museums can ensure that everyone can fully appreciate and interact with their collections. Ultimately, AR represents a powerful tool for museums to fulfill their mission of preservation and education in a dynamic and technologically advanced manner, making cultural heritage more accessible and engaging than ever before.
The integration of new DAM partners like ImageBank, MarcomGather, ResourceSpace, and WoodWing by Santa Cruz Software represents a significant advancement in digital asset management (DAM) capabilities. By expanding their partner network to over 25 DAM providers, Santa Cruz Software enhances their ability to offer comprehensive design collaboration tools and streamlined workflow solutions to a broader audience. This partnership not only ensures seamless integration with major creative tools like Adobe Creative Cloud and Microsoft Office through LinkrUI, but also facilitates efficient marketing collateral management and brand compliance via BrandingUI integrated with Adobe InDesign.
This collaboration underscores the importance of robust partnerships in advancing DAM technology, benefiting both end users and DAM providers with enhanced workflow efficiencies and broader functionality. Santa Cruz Software’s commitment to innovation and ecosystem development promises continued growth and value creation within the digital asset management community.
User interfaces (UI) are crucial in DAM because they directly influence user experience (UX), impacting how effectively users interact with the system. A well-designed UI enhances usability, guiding users to assets efficiently and preventing errors. This intuitive design not only boosts user satisfaction but also increases productivity and ROI. Conversely, a poorly designed UI can frustrate users, leading to decreased adoption and diminished system effectiveness. Therefore, investing in a user-friendly UI is essential for maximizing the value and success of your DAM program, ensuring users can navigate, access, and utilize digital assets seamlessly to achieve organizational goals.