DAM News Round-Up – 8th July 2024

A selection of recent DAM-related articles from around the web, hand-picked by the DAM News editorial team.

DAM and metadata: best practices and how to get the most out of it

French DAM software provider Wedia present a detailed article exploring the importance of metadata and its critical role in underpinning a well-organised and efficient DAM system.  The articles covers a broad range of insights and practical guidance on leveraging metadata to realise your DAM’s true potential and value.  Topics include searchability, organisation, asset tracking, collaboration, automation, preservation, and analytics.  Best practice tips include developing a standardised schema and naming conventions, using controlled vocabularies and taxonomies, and regularly reviewing and updating metadata.

The Ultimate Guide to Video Metadata

Staying on the topic of metadata, this guide to video metadata contains a wealth of information for creators and publishers alike.  The article covers the basic types of video metadata, a breakdown of its key components, and how to add and edit metadata using common applications such as Adobe Premiere Pro, Final Cut Pro, online platforms such as YouTube and Vimeo, and dedicated metadata tools including MediaInfo and Dalet Galaxy.

8 Future Trends in Digital Asset and Product Information Management

Digital Asset Management vendor Censhare gaze into their crystal ball and provide a number of predictions for the future of DAM and PIM.  Centralisation and unification of DAM, PIM, CRM and ERP via content hubs is first on the list – an approach already being adopted by a growing number DAM platforms.  Additional trends to look out for include: headless DAMs, APIs and automatic asset transcoding; data enrichment and tagging; AI integration; emotional intelligence and sentiment analysis; augmented and virtual reality; multichannel integration; and the introduction of machine learning processes to product information management.  A worthwhile read with some practical tips for keeping abreast of emerging technologies.

Decoding the Current State of Digital Experience Platforms

If, like me, the buzz surrounding digital experience platforms (DXP) has you searching for an adequate definition, this recent blog post from DAM vendor Acquia might help to demystify the current state of DXP and answer a few questions.  Acquia have recently sponsored a report by TechTarget Enterprise Strategy Group researching the Evolution of Digital Experience Platforms (email registration required).  Key findings reveal the drivers behind DXP adoption, the features most commonly used by businesses, and a range of statistics that suggest a move, albeit a slow one, towards headless and hybrid content management systems.

Aprimo Acquires Personify XP

DAM software provider Aprimo have recently announced the acquisition of Personify XP, a real-time analytics and personalisation platform provider.  According to the press release, the move will “strengthen Aprimo’s ability to deliver personalized omnichannel experiences through real-time asset decisioning and generative AI content creation, surface relevant assets to DAM users, and inform content strategies based on customer engagement insights.”  If you’d like to read further insights on the implications of acquisition and consolidation within the DAM sector, Ralph Windsor has written an in-depth article on the topic.

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