Aprimo Presents New Tools For Content Marketing, Creatives And DAM


Marketing and asset management outfit Aprimo have recently announced a couple of innovations for content marketers and creatives: a rather unimaginatively named ideation tool called ‘Idea Lab’, and the Article Editor, which ‘enables content marketers to support text-based content along with rich media content in one single, easy-to-use interface’.

Aprimo’s …

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Bynder’s WebDAM Acquisition – ‘Stronger Together’ Or Proof That The Current DAM Software Market Does Not Scale?


Last Friday, we reported that venture capital funded DAM vendor, Bynder had bought up WebDAM from their previous owners, microstock media library, Shutterstock.   The irony of a DAM vendor being sold a fairly pedestrian DAM system by a photo library (rather than the other way round) will probably not …

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