DAM News Round-Up – 27th May 2019
Continuing with the brand theme, Brian Kavanaugh of DAM vendor Bynder has posted an article that investigates the changing state of brands and how their digital engagement strategies are constantly upping the ante. With the growing trend towards localisation and personalisation of marketing strategies and multichannel campaigns, Digital Asset Management has become an increasingly important part of a successful brand’s lifecycle.
Norwegian DAM solutions provider Fotoware have published an article explaining the benefits of their ‘SmartFolders’ feature, and how, much like a taxonomy, they can be set up within the cloud to resemble a classic folder hierarchy. When used as a filter, SmartFolders can also be used to designate and locate files that have been flagged for deletion, flagged for metadata improvement, or to simply bring attention to content for a specific campaign.
According to a study by the Association of National Advertisers, almost 80 percent of marketers now have an in-house creative agency, compared to just over 50 percent in 2013. A recent blog post by services provider IO Integration offers up 5 tell-tale signs that it might be time for your organisation to abandon outsourcing and bring your creative operations team in-house. From low quality work, through to bad communication and lack of understanding, it’s a fairly decent checklist if you suspect you’re marketing department is facing similar issues. There’s also a free guide to understanding creative ops available for download.
DAM vendor Widen have posted a new case study on their blog, this time focusing on the photographers from the University of Georgia’s marcom unit. The key bottleneck in the university’s workflow was the lack of metadata and the negative effects it was having on searchability, with a lot of good images “falling through the cracks”. The article walks us through the process of capture, batch tagging, and then using a team of student workers to add more extensive and detailed metadata that might include fields such as gender and the number of people in the photograph. Using three teams to distribute the metadata workflow has allowed photographers to spend more time in the field.Share this Article: