On CMSWire, yesterday, there was an article by Elizabeth Keathley from Atlanta Metadata Authority: DAM Positions Are Going Unfilled. The item is about the difficulties some firms are finding hiring Digital Asset Managers to take charge of their DAM initiatives. Elizabeth identifies three different causes of this problem:…
Continue reading »This special feature was contributed by Deborah Fanslow and is the final item in a series of four articles. A PDF is also available for download.
At last, we’ve reached the point where I can effectively answer David Diamond’s call for information professionals to “come …
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When a summer is at stake, Scott knows how to troubleshoot a real problem in DAM – fast.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
In the early 1990’s I was a production manager with a real estate publisher. There were some …
Continue reading »It is a month since we published the What’s Holding DAM Back? series of article which was written by Jeff Lawrence, David Diamond and myself. Previous to that we published, our critique of current DAM innovation which used Jeff’s CMSWire article as a primary source. There have been a some …
Continue reading »Cloud DAM Vendor, WebDAM have recently sent us a copy of a paper they have written about how to measure DAM ROI. I must admit, I normally fear getting issued with these documents and asked for an opinion on them, perhaps only slightly less than that other tool …
Continue reading »Optimity Advisers, who count a number of DAM luminaries among their staff (including, David Lipsey and John Horodyski) have recently published a whitepaper Metadata Matters. They have decided to call them ‘Orange Papers’, presumably because everyone else uses ‘Whitepaper’ and their logo is orange too (fortunately the text …
Continue reading »In the previous two parts to this article, I examined these topics:
In this final item, I will discuss the issues you need to …
Continue reading »This feature article was contributed by DAM News Editor, Ralph Windsor
Introduction
One theme of 2013 was the number of vendors, consultants and analysts whose marketing departments fell over each other to produce ‘me too’ colourful infographics that told an engaging (but ultimately fictional) quantitative ROI story about DAM. Usually, …
Yesterday, DAM Foundation published an item by Elizabeth Keathley of Atlanta Metadata Authority: Staffing for a DAM: Finding Successful Digital Asset Managers.
To clarify (for anyone who might not have understood the difference) “Digital Asset Managers” is usually a reference to a real human being who has responsibility …
Continue reading »One of our featured DAM Vendors, WebDAM Solutions, have announced details of an iOS (iPhone and iPad) client for their SaaS DAM system:
“Supporting the rapid adoption of mobile devices in enterprise work environments, teams will never be disconnected from marketing files and workflows again. From the …
Continue reading »Last month, I wrote an article for CMSWire: Real World Digital Asset Management ROI where I looked at some of the popular methods you see used for ‘proving’ ROI in a quantitative fashion. The summary was that when consultants, analysts and vendors offer hard ROI numbers to support a pre-implementation …
Continue reading »This special feature has been written by DAM News contributing editor, Ralph Windsor.
Introduction
This article is about yielding more ROI from your DAM system by reviewing how it is being used, identifying and examining Key Performance Indicators (KPIs). The objective is to gain insights so you can make better …
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