How To Avoid Wasting Your DAM Budget: An ROI Oriented Approach To Digital Asset Management Implementation

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This feature article was contributed by DAM News Editor, Ralph Windsor

Introduction
One theme of 2013 was the number of vendors, consultants and analysts whose marketing departments fell over each other to produce ‘me too’ colourful infographics that told an engaging (but ultimately fictional) quantitative ROI story about DAM.

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