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Marketing - Summer 2024 Co-op/Internship

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Upfield Expired
Toronto, Canada

About the Position

  • Ensure Becel Social Media Channels (YouTube, Meta, and TikTok) channels are up to date (profile info, banners, ad assets)
  • Develop social posts, content creation, and posting cadence on Becel socials
  • Prepare transition documents to help onboard new social media agency
  • Work with Upfield marketing team and website team to make updates and changes to Becel.ca (consumer and healthcare sites)
  • Conduct Becel brand descriptor and pack image audit on 3P marketplaces.
  • Work with design agencies to create 3D packaging mock-ups as needed
  • Refresh Becel Brand Presentation Deck (assets, pack shots, research slides)
  • Organize pack shots and creative assets into folders, ensuring consistent naming conventions for ease of use & findability
  • Assist in the designing and trafficking of paid brand materials, such as newsletter lead-generation ads. Adapt old campaign assets.
  • Audit and upload-pack shots and assets to the Digital Asset Management (DAM) and Sharepoint
  • Assist in spreads innovation concept research projects (support in brief writing, data mining, results data interpretation)
  • Support in product launch requirements including completing sell sheets, customer sales pres., product listing, social/comms plans for new products
  • Post-launch product progress - data collection on 2024 product launches for comparison to launch targets
  • Additionally, managing a marketing intern will enable current Marketing team members to develop People Management skills
  • Establish optimal social media ways of working and posting cadence to maximize ROI
  • Successfully onboard new social media agency
  • Successfully updated brand websites to include new product launches and campaigns while removing discontinued items
  • Successfully support in the execution of Research Projects.
  • Gain an introduction to the foundations of brand marketing and business acumen
  • Develop People Management skills among current Marketing team members
  • Improve the organization and refresh brand assets, including campaign videos and key visuals

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Employer: Upfield (@upfieldglobal)
Location: Toronto, Canada
Posted Date: 09/05/2024
Expiry Date: 13/05/2024
Type: Intern
Categories: DAM Manager / User, Digital Marketing / Marketing Technology, CMS / Creative / Content Operations
Ref: DN-JB-1806
Added by: DAM News Administrator
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