Digital Asset Librarian

Position Summary:

The Digital Asset Librarian will work on the corporate marketing team and be critical in the implementation and roll-out of our new Digital Asset Library platform. This new platform will be instrumental in not only helping the company organize, manage, and optimize our content, but also in enabling employees to have easy access to needed assets and ensuring brand consistency through a single source of truth for our digital assets.

In this role you will:

Steward Digital Asset Strategy

• Drive metadata and taxonomy strategies and approach to support business needs
• Align asset retrieval capabilities with digital asset strategy
• Develop analytics reporting that enables sharing of insights and recommendations for ongoing optimization and platform improvements

Develop and Execute Processes and Workflows

• Develop and oversee content workflows to ensure useful, relevant procedures in place that meet business needs across the system and asset life cycle
• Monitor and audit assets to adhere to established governance standards; ensure process standards are being followed for managing assets
• Support workflow oversight and ad hoc change implementation to ongoing platform optimization

Maintain Digital Asset Library Integrity

• Develop and maintain metadata of shared terms with definitions and rationale
• Monitor the library to ensure that all assets are up to date and accurate
• Manage and monitor the access and use of digital assets, ensuring brand consistency, compliance, and copyrights
• Maintain taxonomy, process, and governance-related documents, including business requirements, guidelines, etc.
• Conduct regular audit of assets to archive old and outdated materials

Technical Support of System

• Manage external vendor in supporting overall platform
• Work with IT to ensure ongoing support of cyber security, single sign on, and other technical requirements are met
• Review and maintain system security profiles and user access rights

Digital Asset “Champion” for the Organization

• Collaborate with other departments to ensure that assets are easily accessible and properly utilized
• Provide training and ongoing support on the best practices
• Drive ongoing education and awareness in the organization, encouraging the use of newly created content by communicating with stakeholders regularly about changes and updates
• Develop and maintain editorial calendar to update organization on content, training, etc.

What we seek:

• Bachelors degree in Marketing or a related field
• 3-5+ years’ experience in digital asset management preferably implementing or managing a digital asset platform, like Bynder
• Experience developing metadata and taxonomy, along with overseeing governance
• Knowledge of wide-ranging file formats and specifications including still, video, social, web content, etc.
• Extremely organized with relentless attention to detail
• Excellent project management skills with ability to manage multiple deliverables, meet deadlines, etc.
• Excellent verbal and written communication skills
• Strong verbal and written communication skills with demonstrated ability to document clear workflows and processes
• Able to effectively collaborate in a global, cross-functional team environment
• Process-oriented, able to define and document processes
• Strong analytical and problem-solving skills
• Able to balance priorities in a fast-paced environment
• Able to work independently and manage own workload

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