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Mary McMahon


Mary McMahon - Digital Asset SpecialistMary McMahon discusses the value in being open to questioning existing processes and designs with regard to digital asset management. This approach frees you to bring a new perspective that can lead to breakthroughs in an organization’s DAM system.

What companies/organizations have you worked for as a DAM professional? What

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How To Avoid Wasting Your DAM Budget: An ROI Oriented Approach To Digital Asset Management Implementation (Subscription Only)


This feature article was contributed by DAM News Editor, Ralph Windsor

Introduction
One theme of 2013 was the number of vendors, consultants and analysts whose marketing departments fell over each other to produce ‘me too’ colourful infographics that told an engaging (but ultimately fictional) quantitative ROI story about DAM. Usually, …

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