Revenue generation often comes up in the list of reasons for implementing Digital Asset Management strategies, but unless they have prior media business experience, most organisations are unsure how to go about achieving this objective and their ROI estimates can suffer as a result.
This onlinevideo.net article and accompanying video …
Continue reading »At the end of January, we featured a blog article by Henrik De Gyor where he discussed some metrics for measuring the success of your DAM system and the ROI obtained. One of our featured DAM Vendors, Widen published an article earlier this month about getting users to make …
Continue reading »Writing on the Archive Media Partners blog, Margie Friant critiques those DAM vendors who claim that their software can replace manual tagging carried out by human indexers:
“Isn’t it about time that we, as a profession, sell our abilities as well as the DAM system vendors sell their …
Continue reading »Content migration guru, David Hobbs has written an article weighing the pros and cons of automated migration (i.e. writing scripts or using tools to transfer content/data from one system to another). He discusses 5 factors to help evaluate whether automation is appropriate or not, including:
As 2011 approaches, in this special feature, we make some predictions about trends and forthcoming developments in the DAM market for the forthcoming year. In the first of two articles, we look at DAM industry predictions, the second will examine technology trends.
The …
Continue reading »Below are the special feature articles we have published in DAM News.
3 Metadata Tasks that GenAI Can Automate
Jake Athey, VP Go-To-Market and Sales for DAM and PIM at Acquia, explores the various ways in which DAM users can leverage generative artificial intelligence to automate common metadata …
Continue reading »The Emerging Media Conference kicks off on 24th January (2011) in San Francisco. The event will cover a variety of new media areas of interest, including:
Speakers include Jesse Schell (Carnegie Mellon University), …
Continue reading »CMSReport.com have an article by Tim Ward which compares “Enterprise” with “Open Source” (the article does rely on the reader accepting that the two are mutually exclusive concepts). Some of the arguments against open source seem a little dated (for example, I don’t recall needing to update most open source …
Continue reading »One of our featured DAM vendors, MailPrint, features a guest article by Erin Haselkorn from Experian QAS on their blog who discusses how inadequate controls on your data entry and acquisition processes can have a devastating impact on the ROI obtained from marketing campaigns as well as sales …
Continue reading »Rhonda Basler, of Mail Print, one of our featured DAM Vendors, have posted a blog entry about fears many larger organisations have about ceding control over sales and marketing to colleagues in the field and what technology options are available now to assuage those concerns. The fears discussed …
Continue reading »Steve Radick, writing on the Enterprise 2.0 blog asks a valid question about how frequently developers actually use software they have built for users:
“Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone …
Continue reading »DAM and print on demand vendors, MailPrint, who are in our featured DAM vendors directory, have recently drawn attention to some research carried out by Aberdeen Group about Print On Demand:
“Among their findings was a correlation between companies that use a Print On-Demand solution and a dramatic …
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