The Implications of the Increasing Importance of People in DAM

I have written an opinion feature article for DAM News entitled, Why People Really Are More Important Than Technology In Digital Asset Management.  In the piece I examine the current state of the DAM market as 2019 draws to a close:

The sell-side of the market has fetishized technology for self-interest reasons and the less experienced buy-side has blind faith it will deliver the promised silver bullet.  This is the little mentioned truth about Digital Asset Management, whatever side of the line you work on: Digital Asset Management is first and foremost a people business; the work involved is far more complex and demanding than it is given credit for.  This is why the DAM software market does not scale, why you still need skilled digital asset managers and why DAM vendors have begun to turn back to more professional services oriented business models.” [Read More]


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