In this article, Saepio’s John Thomson explains how to effectively manage distributed marketing operations via emerging technologies that connect marketing workflow systems and local marketers with your existing marketing asset management technologies.
“Past problems and the foundation for future success with distributed marketing models is rooted in connecting the disconnected …Continue reading »
CMS Watch’s Alan Pelz-Sharpe casts a critical eye over Google’s enterprise services and asks whether or not Google technologies will ever be suitable for enterprise-class use.
“Google is a consumer company that makes a huge amount of money from selling online advertisements. The business model is predicated by the concept …Continue reading »
Jeremy Wilker of TWEAKDigital outlines the hidden costs of DAM system in this article. In summary, he assess 6 areas
- Redundancy and flexibility
The point relating to Quality is very relevant and a number of industry commentators have also been drawing attention to the …Continue reading »