Hidden costs of running a DAM system

Jeremy Wilker of TWEAKDigital outlines the hidden costs of DAM system in this article.   In summary, he assess 6 areas

  • Training
  • Ingestion
  • Quality
  • Functionality
  • Redundancy and flexibility
  • Commitment

The point relating to Quality is very relevant and a number of industry commentators have also been drawing attention to the “Garbage In Garbage Out” principle now that DAM solutions are less of a novelty and organisations must focus on improving metadata quality to achieve their ROI objectives.

Read the rest of Jeremy’s article on TWEAK’s blog.

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