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Activate Summit

Tuesday April 30th - Thursday May 2nd, 2024
$799 - 999

Where AI and Creativity Spark Marketing Joy

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.

Marketing Strategy and Leadership

Marketing is the function with the most diverse skillsets. There are strategists, creatives, engineers, data scientists, analysts, event planners, and so much more. “The Makings of a Marketing Leader” celebrates how these diverse skillsets develop and provides a roadmap towards the future of marketing leadership.

Past sessions in this track include: Getting Started with Zero- and First-Party Data with Strava

Putting It Into Practice

Marketing is the name; personalization is the game. The “Practice Makes Personal” track focuses on the “how” of marketing. How do you use the most innovative technologies to connect with your audience at an individual level? You’ll be able to answer this and show your team the ropes.

Past sessions in this track include: Going Beyond Opens and Clicks to Build Value with A+E Networks

Community and Collaboration

We’re all in this together. Marketing is a vast, welcoming community of professionals experimenting and finding new, inventive ways to develop deep relationships with customers. The “One Team, One Dream” track gives attendees the opportunity to discuss hot button topics affecting marketers today, share ideas, and meet experts across industries.

Past sessions in this track include: How to Apply Agile Practices Across Teams with Vibrent Health.

Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.

At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.

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Organiser: Iterable inc. (@iterable)
Type: In-Person
Goal: Not Specified
Ref: DN-EV-783
Added by: DAM News Administrator

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