Category: DAM For Marketing

Anna Cotton, Head of Marketing for Brandworkz, has recently posted an article outlining a number of tips for raising and consolidating brand awareness across your business.  ‘How to get the most value out of your digital asset management platform’ provides a simple entrée into the benefits of adopting …

Libby Maurer, product manager at Widen has contributed a feature article to DAM News: DAM Analytics: A Smarter Approach to Creative Marketing.  The item considers the benefits of using insights gleaned from usage data about digital assets.  Libby uses a few example scenarios to illustrate the thesis of …

Anna Cotton Head of Marketing for DAM vendor, Brandworkz has contributed a feature article for DAM News: DAM Simple: How To Select The Right Digital Asset Management System If You Are A Marketer.  The article covers a few pointers about ensuring the vendor you deal with understands what …

Late last year, there was an article written by Elliot Sedegah on business2community.com with the title: Make Digital Assets a Part of Your Marketing Growth Story in Three Steps.  I usually find items with titles along the lines of ‘eat yourself thinner in 24 hours’ to be less than …

An interesting article co-written by Nicolas Jimenez at Adotas and Widen‘s Jake Athey, that examines how digital asset management can be used by marketers to significantly reduce the time taken to publish media for their social marketing campaigns.

” Perhaps the clunkiest, most time-consuming part of social media marketing …

In this article, SEO expert Terry Van Horne discusses how digital asset management strategies can develop target audiences across multiple media channels and the role of the Digital Asset Manager in achieving those organisational goals.

“Yes, there is a bit of optimization of videos, news, and images to get them …

In this article Jeremy Sohn explains the key challenges facing marketers in today’s media rich world and explores some solutions to media management overload.

“With increased demand for high-quality content experiences, communication between companies and their customers has shifted. This shift has created both challenges and opportunities for today’s marketers …

DAM consultants, Daydream, have released a whitepaper, ‘Digital Asset Management Hosting For Marketing Managers’ that examines whether a DAM system should be hosted internally on the business’ own hosting equipment or if it should be out-sourced to the system vendor (or a partner supplier).  The report offers a number …

One of our featured DAM vendors, MailPrint have written an article about optimising marketing supply chains and getting more from marketing budgets by removing obsolete collateral that remains in circulation long after it shouldn’t be.  The basis for the post is a report by the CMO Council: Mapping + …

One of our readers has contacted us with a requirement which some vendors might be able to help with.  Below is the outline:

The client is an agency who are working for a charity that needs to be able to generate a small amount of artwork (50-250 leaflets per month).  …

Rhonda Basler, of Mail Print, one of our featured DAM Vendors, have posted a blog entry about fears many larger organisations have about ceding control over sales and marketing to colleagues in the field and what technology options are available now to assuage those concerns.  The fears discussed …