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How Text Killed The Multimedia Star

by Naresh Sarwan on March 16, 2010

In this article, Seth Gottlieb, web content management specialist and critically acclaimed author, discusses how despite predications of complete audiovisual domination of the web, text and images continue to remain key content types in web-based media.

“Recently it occurred to me that video and (to some extent audio) has become a less important requirement for most of my web content management clients these days. If I were to extrapolate the interest trend I was seeing back in 2004, I would expect to see the web resemble billions of tiny television stations. But that hasn’t happened. While video and audio remain important for companies in the business of developing and/or distributing multi-media content (primarily for entertainment), multi-media has not achieved ubiquity as a medium for communication. Instead, the focus is still heavily weighted towards text and images.” [Read More]

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