DAM Vendors Directory Premium Accounts Now Free Of Charge
We have recently made the premium accounts on our DAM Vendor directory free of charge. All existing registered users have been upgraded. Those who have paid for a premium account subscription (which has not expired) should have been issued refunds or a copy of the 2016 vendor pricing survey as an alternative, depending on their preference (any premium user who has not received notification about this should contact us).
The premium account includes some more in-depth information about vendor solutions and a shortlist facility as well as features to generate vendor profiles in MS Word format. An advanced guide on interpreting the vendor profiles is also separately available. To re-iterate, you do not need to do anything to get a premium account, you will have been upgraded automatically. Note: premium accounts are for end users only, all vendors are still treated identically, the premium accounts do not apply to them.
Why have we done this? The are several different reasons. The majority of premium accounts subscribers were more interested in advice and information on what DAM software to select . The software to help filter all this was useful but only as a starting point.
The second reason is that there are question marks over review sites like G2 Crowd and similar as a result of the business practices they use to obtain reviews and the opaque nature of their vendor scoring alogrithms. Choosing complex products like Content DAM systems mechanically is usually an ineffective method because there are too many variables to rationalise everything into a simple rating. It is valuable for end-users, however, to be able to know far more about specific products by going to a single place (and without having to request data sheets and pour over websites etc). Although the vendor directory was never intended to provide reviews, some articles that were written about it had misunderstood this point and we wanted to make sure we had distanced ourselves from the aforementioned sites. Making the service completely free (and still not charging vendors to increase their positioning in search results etc) seems like the fairest way to ensure the directory retains its integrity but still offers end users something of value.
The final reason is more related to the direction the Content DAM industry is moving in. With the rapid growth of Digital Transformation and Digital Asset Supply Chain initiatives, an increasing number of our clients are looking for multi-vendor, service-oriented solutions where they can potentially combine services from different providers and use intermediaries (in-house or external) to integrate and manage them. Vendor directories and review sites etc are likely to decline in their usefulness because they focus on choosing between single vendors and that is increasingly unrealistic for many enterprise DAM requirements. We are currently looking into developing alternatives that better reflect the multi-faceted needs of this growing segment of end-users. In the interim, we plan to keep the current vendor directory up and running as long as there is sufficient demand for legacy products that have yet to move over to a more flexible SOA or microservices architecture.
Some announcements will be made later this year about our plans for a replacement. We intend to solicit opinions from a variety of people (including vendors) in addition to developing some open-source protocols that can be used as a basis for buying and selling Content DAM services. So ‘watch this space’, as the saying goes.Share this Article: