Feature Article: Streamlined Marketing Campaign Material with DAM

Mark Hilton, CEO and Founder of DAM tool vendor Santa Cruz Software, has recently contributed an article highlighting a common issue faced by non-creative employees: how to quicklyand effectively customise and edit sales, marketing and social media campaign materials without the need to call in a designer or get to grips with often complex creative software such as Adobe’s Photoshop.  Such a challenge can often lead to employees taking shortcuts and producing substandard or amateurish results, which in turn can jeopardise your company’s brand.

Mark explores a potential solution by way of DAM integrations, whereby creative teams produce templates containing editable elements that can be modified by regular users without the risk of sacrificing the integrity of the original design or your brand’s image.

By making brand-compliant design easy-to-use and accessible to all, it invites innovation and unlocks further use cases. Design teams can reduce their time spent making small edits and focus more time on creating new well-designed materials. The future of collaboration across teams with a tool integrated with DAMs, paving the way for more efficient and user-friendly digital asset management.”  [Read More]

You can read the full article at the link below.


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