Feature Article: Best Practices to Overcome User Adoption Challenges within DAM

Maxwell Mabe, Vice President of Product Marketing at Aprimo, has recently contributed an article as part of this month’s editorial theme on user adoption challenges within DAM.  Max examines some of the most common symptoms such as low user engagement and under-utilisation of a DAM system, citing technical complexity, a steep learning curve, and a non user-friendly interface as the main causes.  The article also provides a series of best practice tips and insights to assist in effectively introducing a DAM system, including having a clear strategic roadmap and gaining support from stakeholders to foster a sense of ownership and collaboration.

Additional guidance includes setting up a knowledge base, providing training sessions and feedback mechanisms, and assigning one or more DAM champions to promote the platform, drive adoption, and act as the first point of contact for support.  Max also highlights the importance of maintaining optimal metadata practices to ensure that digital assets are always well organised and easy for users to discover.

Before implementing a DAM system, understand the users’ specific needs by identifying their daily challenges and how a DAM system can solve them. Engaging users early in the decision-making process helps tailor the system to their needs, increasing the likelihood of adoption. One major barrier is the technical complexity. Users often face a steep learning curve, leading to frustration and resistance. Simplification is key. By implementing a streamlined platform with features and functionalities matching users’ essential needs, organizations can make the DAM system more approachable.”  [Read More]

You can read the full article at the link below:


Image Credit: Wikimedia Commons (CC BY-SA 2.0)

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