DAM News Round-Up – 25th October 2021
A selection of recent DAM and digital marketing technology related articles from around the web.
DAM software provider Widen present a checklist of symptoms that suggest your organisation might be in need of a DAM system. Tell-tale signs include difficulty locating files or poor search results, lack of rights management, time-consuming file conversions, disparate systems that aren’t able to ‘talk’ to each other, and consistency issues with brand asset management.
Art Bridges is a new non-profit foundation that works with museums and art organisations to improve community access to American art across the United States. In this recent article from DAM vendor MediaValet, the Director of Web Operations, Colin Carmichael, discusses his role in the organisation and how a DAM system has allowed his team to better organise, manage, and publicise both the artwork collection and collaboration in general. Integration with WordPress and Wrike have also assisted in creating a more streamlined and coordinated system.
The evolution of Digital Asset Management is mapped in this recent post from OpenText. This retrospective piece takes us from the lowly beginnings of DAM 1.0 as a dedicated warehousing solution for digital assets – albeit without such features as metadata, faceted search and fast previews – to a more integrated, less silo-based DAM 2.0. Moving forward, DAM 3.0 is more aware of its central position in the modern multi-channel digital asset supply chain, and is able to accommodate more complex formats such as 3D models and drone feeds, along with improved integration with a broader range of upstream and downstream services such as CRM, PIM, and social media.
Next month sees the launch of a brand new DAM conference. OnDAM Paris, organised by Activo consulting, is the first ever event solely dedicated to DAM in France. Taking place on 29th and 30th of November, this in-person conference aims to bring together the best of DAM, offering a diverse range of workshops, sessions, keynotes, industry experts, panel discussions, and sponsored vendor showcases. A full agenda is available from the Activo website.Share this Article: