Matt Noyes, Senior Director of Product Marketing at Cloudinary, has kindly contributed an article as part of this month’s editorial theme: DAM and the Digital Asset Supply Chain. Matt covers a range of topics, including the challenges of managing an ever-increasing volume of digital assets across an ever-broadening …
Continue reading »This feature article has been contributed by Matt Noyes, Senior Director of Product Marketing at cloud-based image and video management services provider Cloudinary.
In today’s visual-first attention economy, delivering fast and flawless experiences at scale is both a necessity and a tremendous challenge. This is largely due to the …
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This month’s editorial theme is DAM and the Digital Asset Supply Chain (DASC). DAM and DASC are closely intertwined, playing complementary roles in the lifecycle of digital content. DAM refers to the systems, processes, and technologies used to store, organise, manage, and retrieve digital assets like images, videos, documents, and …
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Author
Ralph Windsor
Publisher
Daydream
Contributed by
Ralph Windsor
Abstract
While the core principles and conventions of Digital Asset Management have changed comparatively little over the last decade or more, the context within which DAM technology is used has been transformed significantly. The driving force behind this paradigm shift is …
Earlier today, Smint.io have published an article I wrote with the title: What is the Digital Asset Supply Chain? I am very grateful to them for giving me the opportunity to present this topic as it has become such an important subject which is now integral to the majority of …
Continue reading »Enterprise Content Buying (ECB) providers could be viewed as the new breed of waiter in the DAM restaurant, efficiently ferrying digital content from numerous suppliers, through to the kitchen and on to your desk, to be consumed as desired. ECB is a relatively fresh term in the digital asset management …
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While the core principles and conventions of Digital Asset Management have changed comparatively little over the last decade or more, the context within which DAM technology is used has been transformed significantly. The driving force behind this paradigm shift is the concept of the Digital Asset Supply Chain, particularly …
Continue reading »At the end of July, we announced a series of six educational webinars on the currently in-vogue topic of Digital Asset Supply Chain Management. These are due to commence on 24th September 2019 and are free for DAM users (with a modest fee for vendors and consultants).
The response …
Continue reading »Starting on Tuesday 24th September and running for six weekly sessions until Tuesday 29th October, I will be presenting an educational webinar tutorial series: Digital Asset Supply Chain Management for Marketers Integrating DAM Across The Enterprise And Beyond.
“While the core principles and conventions of Digital Asset Management …
Continue reading »I am currently involved in writing requirements analysis and specifications for several Digital Asset Supply Chain (DASC) projects. There are some interesting themes I have observed recently in-relation to the politics of managing their implementation which might be instructive for others planning similar initiatives.
Before I get into the detail …
Continue reading »As many DAM users will be aware, recently there has been a lot of interest in using Artificial Intelligence and visual recognition tools to automate the tagging and cataloguing of content digital assets like images and video with relevant metadata.
While the results of these technologies have improved over recent …
Continue reading »A week or two ago, I covered an article about blockchain which specifically related to Content DAM and announced that I was setting up a DAM Blockchain consortium. I have since spoken to a few different people and based on their feedback, we are extending the scope of this to …
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