DAM News Round-Up – 15th November 2021
A selection of recent DAM and digital marketing technology related articles from around the web.
Information scientist and search specialist Martin White investigates the ROI of enterprise search, and how to gauge whether your investment is leading to an actual increase in productivity. Martin also discusses the myths surrounding reduced time to search, and to be wary of quantitative-based performance metrics that are often presented by vendors when justifying the cost of their solutions. The article concludes by asserting that both an information management and a search strategy are essential in order to gain true return on investment, as is listening closely to your users’ needs.
Recently interviewed digital imaging technology consultant and founder of Melcher Systems, Paul Melcher, maps the growth of the creator economy, and how some of the largest social media platforms are finally realising the power of their user generated content (UGC) and investing in their users by establishing funding pools and offering monetary incentives. With some intriguing statistics, covering emerging trends such as NFT (non-fungible tokens) and the willingness of brands to engage with their creative influencers, Paul also highlights the outmoded business model of traditional content providers such as stock image libraries, and how their opposing trend of offering free visual content might not be enough to keep them afloat in such a disruptive industry.
This recent CMSWire article provides a convenient cheat-sheet for Gartner’s top 19 DAM systems, along with an overview of their key features and selling points. There are few surprises when it comes to the featured vendors, with many of the more visible DAM providers listed. As a a rudimentary starting point for those new to the DAM marketplace, it serves its purpose well enough.
OpenText present a number of factors for organisations that are considering a change to their digital supply chain, whether it’s due to disruption caused by the global pandemic, or in order to keep abreast of emerging technologies and update their operations to benefit from a more integrated workflow. The four key factors are scale, scope, service, and cost, with a brief explanation for each. The article concludes not with a sales pitch, but with an open invitation to their upcoming OpenText World 2021 – a free to attend virtual event which is taking place from Tuesday 16th to Thursday 18th November.Share this Article: