DAM News Round-Up – 13th November 2023
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Content solutions provider CyanGate have recently announced their partnership with Dutch DAM platform vendor WoodWing. The combination of their services and expertise aims to provide a seamless omnichannel solution across different industries, and according to CCO of WoodWing Joris van Leeuwen, the shared vision is “delivering transformative value to organizations ready to harness the full potential of a sophisticated DAM system”. To raise the curtain on their joint venture, a free-to-register webinar is taking place on Wednesday 15th November entitled ‘Enhancing e-commerce efficiency with DAM‘.
This recent article from CEO of Big Technology Alex Kantrowitz takes a look at how the meteoric rise and dominance of OpenAI’s ChatGPT is under threat as cheaper comparable offerings from competitors increase, and the cost of AI models decreases. Alex explains how, although it’s still the best performing LLM (large language model), OpenAI’s GPT-4 has a growing number of well-funded imitators waiting in the wings, such as Anthropic, who have recently secured significant funding from Amazon and Google. The irony that OpenAI’s success is based on the work of others’ breakthroughs has not gone unnoticed, and the rise of smaller, customisable open-source models is obviously appealing when compared to the cost of OpenAI.
The shrinking Luddite in me can sometimes still be heard bemoaning the fact that software I once owned outright has stealthily morphed into a rental scheme with the advent of the SaaS (Software as a Service) model. My ancient version of Photoshop is blissfully unaware of the cloud, and my latest instance of Cubase, now in its 35th year, is still on-premises only, as are many ‘prosumer’ audio/video applications – if you’re running a time-critical service such as a recording studio (where latency is measured in single digit milliseconds), issues with sluggish performance or not being able to access your tools are literal show-stoppers. This recent post from DAM provider FotoWare presents a number of reasons for continuing to support organisations that have chosen – or are unable – to move their DAM operations into the cloud. The article explains how some industries, such as healthcare, law enforcement and telecoms are often governed by strict laws and regulations concerning their digital ecosystems and data security.
DAM specialist Kristin Burns takes another look at file and folder naming conventions in Digital Asset Management, highlighting their importance in relation to search and organisation. Kristin provides a number of tips and insights for effectively naming your digital assets, including the use of meaningful, human-readable titles along with version information and keywords. With regards to AI, Kristin notes its usefulness in ‘filling in the blanks’ for missing metadata and as an aide-memoire when requiring exhaustive lists, for example, when building categories or taxonomies.
Digital Asset Management solutions provider Papirfly present a basic primer on what to consider when implementing a DAM system. Tips include undertaking a full analysis of your organisation’s needs and goals in order to scope out the precise requirements and avoid wasting money and time, ensuring that any solution will play nicely with the rest of your tech stack, establishing a dedicated vendor selection team, including real data in software demos, and taking a staggered approach to implementation. For an in-depth guide, premium DAM News subscribers have access to ‘How to Buy Enterprise DAM Systems‘ – a 30,000+ word report by one of the industry’s leading voices.
Software vendor Pics.io take a look at the key differences between DAM and PIM (product information management) systems. An overview of the features and functions of each type of platform is provided, including a useful table explaining which solution is more suited to certain types of business activities, digital asset types and industries. Basic information is also provided on the numerous benefits of combining PIM and DAM, primarily in the fields of ecommerce and marketing.Share this Article: