DAM News Round-Up – 10th January 2022

A collection of recent DAM and marketing technology related articles from around the web.

VAIsual And Smarterpix Sign world first Synthetic Media Distribution Agreement

German stock photo provider PantherMedia has partnered with synthetic content pioneer vAIsual to offer wholly synthetic content for the first time.  Phase one will see synthetic human images available for download on Smarterpix.com, with each image rendered against a green screen backdrop for ease of composition and layering.  Mark Milstein, Rainmaker at vAIsual has previously contributed a feature article on the subject of synthetic stock content, which can be read here.

2021 – A review of visual tech

Continuing with the theme of AI-powered visual tech, this recent article from Kaptur magazine’s Paul Melcher takes a look at the innovations and advances in 2021.  Grouped into winners and losers, the post covers a variety of new technology, including the Content Authenticity Initiative – a project due for launch in 2022 which is designed to tackle misinformation by providing provenance and origination details for digital content.

DAM News Expert Directory Launched

DAM News Editor Ralph Windsor announces the launch of the DAM Expert Directory – a searchable directory of skilled DAM operatives and those with relevant industry expertise.  Inclusion in the directory is free of charge, with the ability to set up an extended profile, upload a photograph, CVs and resumes, and provide contact details for potential job opportunities.  The directory is fully searchable with advanced filters for location, language, expertise, DAM software knowledge, availability, and employment type.

4 Important Signs You Need a Next-Generation DAM System

Digital Asset Management software vendor MerlinOne present a number of scenarios that might suggest your organisation is in need of a new DAM initiative.  Signs that you need to update include scalability issues, a general growth in your company’s use of digital assets, insufficient or non-existent integration with your marketing tools, and reliance on traditional metadata, keywords, or tagging, which can easily get out of hand and diminish the searchability of your assets when multiple users are involved.

Full DAM vs. Light DAM: What’s the Difference?

Although they don’t offer a so-called ‘DAM Lite’ solution themselves, DAM platform provider MediaValet investigates the difference between cut-down and full versions of Digital Asset Management software.  A number of well-known vendors (Widen, Bynder, WoodWing) have launched junior versions of their flagship platforms in the past, only to terminate them after experiencing scalability and ROI issues.  If your organisation is still using a lite version, the article provides a number of valid reasons for upgrading.

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