Interview with Matt Noyes from Cloudinary
The latest participant in the DAM News Interview series is Matt Noyes, Senior Director of Product Marketing at Cloudinary. Matt has a long track record in the enterprise SaaS space, where DAM has been a crucial component across various platforms such as marketing automation and enterprise video. The interview provides a series of insights regarding cross-functional teams, collaboration with DAM vendors, and developing integrations to deliver better outcomes for mutual customers. Looking ahead, Matt predicts that DAM will evolve through AI-driven automation across the entire digital asset lifecycle, ultimately becoming an enterprise-wide solution that plays a key role in personalised content creation.
For those new to DAM, Matt recommends hands-on experience and user feedback as the best way to learn, highlighting how DAM is more than just asset storage and requires careful consideration of user needs, workflows, interoperability, and its future position in the wider digital ecosystem.
“DAM is much more than just a place to store digital assets and it’s important to remember that not all DAMs are created equal. When evaluating a DAM solution, you need to think about your team, your workflows, and your tech ecosystem both today and into the future. Depending on the scale and types of assets you are managing, who is going to be using the solution, your requirements for connectivity into other tools, and how you see your need evolving, then you need to explore your options and take a critical look at your options for DAM providers.” [Read More]
You can read the full interview here: https://digitalassetmanagementnews.org/dam-news-interviews/matt-noyes/
An index of all other DAM News interviews can be read here: https://digitalassetmanagementnews.org/dam-news-interviews/
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