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Medhat Mahmoud  has contributed an article to our Improving DAM In 2017 series with the title Digital Assets From IoT To Blockchain Will Become Everyone’s Business.  The piece is about how the range of uses the digital assets is expanding exponentially:

The fast pace of today’s evolving technologies, falling hardware costs, wireless ultra speed advancement like 5G, heavy investment in IoT, shrinking power requirements for devices and sensors and advancement in technologies like Artificial intelligence, machine learning, combined with new set of protocols like Blockchain, are all moving very fast and enabling the creation of exponentially increasing amounts of data which can be transformed into value through the medium of digital assets.” [Read More]

This article follows on from his other item for CIO Review which I discussed last month.  This encapsulates a lot of similar ideas I have had also about DAM (along with some others, it should be noted).  I am not entirely sure that all of the implications of this increasing role of digital assets will be completely positive for all parties (especially in respect of the use of private medical data and who benefits commercially from access to this resource) but the fact that these are under discussion and becoming points of debate indicates that their significance is increasing.  If digital assets are topics that have potential political implications, it means they are already important, i.e. they have value right now in 2017, not at some indeterminable date in the future.

One clear point that emerges from Medhat’s article is that digital assets have a more universal role than a lot of people active in the current DAM market understand it.  In fact, it could be said that most ‘conventional’ DAM professionals have only considered the subject from the perspective of content (and mostly of a marketing-oriented nature) because that is where demand has been highest so far.  This substantially underestimates the value of digital assets as a model for representing enterprise value (and its subsequent transfer between customers, suppliers and partners).

It is telling that someone from outside the conventional digital asset management field has needed to point all this out and that so much of the market remains excessively introspective and unable to see the wood for the trees in terms of their ambitions for the platforms which they earn their living from.  I suspect this situation is going to slowly unwind over the next few years as interest in the field widens and the existing participants are obliged to think more deeply about what it is they offer in order to remain relevant (and competitive).  It is less that definition of digital assets has changed, more that stakeholders in the DAM industry need to see the bigger picture and properly appreciate the depth and sophistication of the concept.

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Improving DAM In 2017: Should Social Media In DAM Be More Like Facebook?

February 17, 2017 Social Media and DAM

Denzil Ford of MediaValet has contributed a feature article as part of our Improving DAM In 2017 series with the title Should DAM Be More Like Facebook?.  In the piece, she considers how social media engages users (with particular reference to Facebook and Slack) and whether there are models that could be employed to allow DAM interfaces to acquire some […]

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Improving DAM In 2017: Creating The Conditions For DAM Innovation

February 10, 2017 Opinion

Martin Wilson from Asset Bank has contributed a feature article for our Improving DAM In 2017 article series with the title: Creating The Right Conditions For Innovation.  In the piece, he discusses some of the reasons why DAM innovation has stalled (or at least slowed significantly) and suggests various developments which might get it re-started once more, […]

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Improving DAM In 2017: Engaging With Vendors

February 2, 2017 Opinion

Late last year, I issued a request for contributions to a series Improving DAM In 2017 which was intended to solicit opinions from DAM users (and others involved with DAM) about how the field could be enhanced in a more positive fashion, rather than the commentary descending into just being complaints about the poor quality of solutions, […]

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AI Tools And Access To The Data Equity In Your Digital Assets

January 30, 2017 Opinion

Numerous DAM vendors have announced integration with various third party AI image recognition APIs recently, this was discussed (and predicted) on DAM News two years ago.  The key driver for the trend is that the available products have been packaged into commodity offerings which are generally cheap and fairly easy to assimilate.  There isn’t much differentiation in the current DAM […]

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DAM Innovation – From Digits To Value

January 23, 2017 Digital Asset Management Value Chains

Mike Rizzo posted a link to on the DAM News LinkedIn group to an article by Medhat Mahmoud, of Huawei Technologies: Digital Asset Management and IoT – The innovation path from Digits to Value.  The piece is about DAM and the Internet of Things (IoT) but there are wider lessons for those involved with digital assets of all kinds.  The […]

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Developing Your Own In-House DAM Consulting Expertise

January 11, 2017 DAM Education

Today we have released a DAM News premium report package, Develop Your Own In-House DAM Vendor Selection Expertise, which is part of a range of DAM educational and consulting materials we will be issuing in 2017: “The first programme in the series is concerned with the DAM solution selection and purchasing management process. The educational materials […]

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Improving DAM In 2017 And Beyond: Reminder For Contributions

January 9, 2017 Industry News

Last month, I posted a request for contributions to an article series Improving DAM In 2017 And Beyond.  This is a reminder to anyone who has considered writing something that the deadline for submissions is just under three weeks away: “I invite those who have an interest in Digital Asset Management to write an article explaining how […]

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DAM Foundation Closes Down

January 6, 2017 Industry News

A few different people have been in contact with me about this news and for anyone who has not yet heard, according to their website, the DAM Foundation has ceased operations as of yesterday, 5th January: “Thanks to everyone who has participated over the last seven years. Special thanks to the community members who have actively contributed and […]

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Understanding Why DAMs Are More Like Libraries Than You Realise

December 9, 2016 DAM For Librarians

Denzil Ford of DAM vendor, MediaValet has contributed a feature article to DAM News entitled: Why Do We Call DAM A “Library” For Digital Assets?  The piece speculates that the description of DAMs as being like ‘libraries’ is more accurate than many might realise and, as such, understanding the true nature of the comparison is key to grasping the potential of […]

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