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Developing Your Own In-House DAM Consulting Expertise

by Ralph Windsor on January 11, 2017

Today we have released a DAM News premium report package, Develop Your Own In-House DAM Vendor Selection Expertise, which is part of a range of DAM educational and consulting materials we will be issuing in 2017:

The first programme in the series is concerned with the DAM solution selection and purchasing management process. The educational materials cover the entire process from higher level executive decisions through to the critical technical details that can give your organisation the edge when it comes to a successful DAM initiative that achieves a higher than average ROI.” [Read More]

Both reports and the associated software tools are part of a series around the theme of sustainable DAM consulting which we will be exploring this year on DAM News.  The idea for this subject has come from the number of clients I encounter who exhibit a form of corporate amnesia when it comes to Digital Asset Management initiatives and the consulting expertise they contract in to assist them.  In many organisations I deal with, multiple DAM initiatives are on-going, usually without any awareness of each other so the same lessons end up being re-learnt over and over again.  All this incurs a not inconsiderable expense for the businesses concerned.  While a certain amount of cost-duplication is hard to avoid entirely with anything IT-related, it is not a desirable, nor sustainable if left unchecked for too long.  Organisations need to establish their own internal DAM expertise centres of excellence so that rather than paying someone else to learn about the major issues, they have an existing, high quality resource which can be re-used and developed into an asset in its own right.

To help organisations achieve this goal (and to deliver it in the most cost-effective form) we are now offering  DAM education packages.  All of them will have no per-user licence fees (which is not usually the case with expert resources like consulting reports) and they are intended to be shared and used as the basis of your own procedure and best-practice guides.  The emphasis on this series is about you learning to understand, manage and deliver DAM projects yourself, rather than relying on someone coming in and telling you what to do.  Clearly there will be some scenarios where you still need some specialist knowledge, but the objective should be to handle these elements efficiently and in a targeted manner to preserve as much of your budget as possible.  As should be apparent to most readers, Digital Asset Management isn’t going away, organisations will be involved in either updating or maintaining DAM initiatives on an on-going basis, as such, an investment into developing your in-house DAM skills and expertise should yield a substantial (and increasing) dividend.

After the DAM vendor selection piece, we intend to follow up with further packages to be released later this year on a range of other DAM-related subjects.


Improving DAM In 2017 And Beyond: Reminder For Contributions

January 9, 2017 Industry News

Last month, I posted a request for contributions to an article series Improving DAM In 2017 And Beyond.  This is a reminder to anyone who has considered writing something that the deadline for submissions is just under three weeks away: “I invite those who have an interest in Digital Asset Management to write an article explaining how […]

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DAM Foundation Closes Down

January 6, 2017 Industry News

A few different people have been in contact with me about this news and for anyone who has not yet heard, according to their website, the DAM Foundation has ceased operations as of yesterday, 5th January: “Thanks to everyone who has participated over the last seven years. Special thanks to the community members who have actively contributed and […]

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Understanding Why DAMs Are More Like Libraries Than You Realise

December 9, 2016 DAM For Librarians

Denzil Ford of DAM vendor, MediaValet has contributed a feature article to DAM News entitled: Why Do We Call DAM A “Library” For Digital Assets?  The piece speculates that the description of DAMs as being like ‘libraries’ is more accurate than many might realise and, as such, understanding the true nature of the comparison is key to grasping the potential of […]

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Improving DAM In 2017 And Beyond: Call For Contributions

December 8, 2016 Industry News

Over the last few years, I have written a number of articles commenting on DAM innovation and how it seems to have become stuck in a rut and has not really moved forward a great deal (at least in a way which is tangible). Having talked to a number of people (both on the sell and buy-side […]

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DAM Vendor Updates – Focus Moving Towards Integration & APIs In 2017

December 2, 2016 Vendors

DAM integration and application architectures seems to have been getting more attention recently from vendors, both in terms of direct connections to specific non-DAM platforms, but also API modifications and changes to the underlying architecture of DAM solutions. First up is this blog post from Asset Bank.  They sent me details of their Sitecore integration […]

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Digital Assets: The Raw Materials Of Digital Transformation

November 29, 2016 Digital Asset Management Value Chains

Earlier this month, CMSWire ran an item by Dom Nicastro which was a write up of a presentation given by Meghan Walsh.  The presentation has some very insightful points, for example: “Walsh said she had to determine if managing Hilton’s digital assets was the same act as managing its content. It wasn’t, she said. The company […]

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Brandworkz Update To Version 8.0

November 18, 2016 Vendors

DAM vendor, Brandworkz, have recently announced a major release of their flagship product of the same name.  This is the press piece from Hari Walters, Head of Product at Brandworkz: “We are very excited to share our biggest release to date with our clients. The aim is to enhance user experience in line with the first […]

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DAM Directory Metadata Standards Guide

November 11, 2016 Industry News

Deb Flanslow, one of the maintainers of the DAM Directory, has written an article describing the recent addition of a metadata standards section to the guide: “So many standards, so little time! Wouldn’t it be nice to have a place to browse the most common metadata standards in use across the DAM community when brainstorming data points […]

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