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DAM Interoperability 1.0

by Ralph Windsor on May 19, 2017

Continuing our Finding Signs Of Life In DAM series, in this next piece, I have begun to consider DAM interoperability, which I contend is one of the factors why DAM has failed to gain traction in enterprises:

Why is interoperability important to DAM progressing as an enterprise technology? Without proper standards, every third party technology which has to interface with a DAM solution must do so in a bespoke manner. The implication is that either the technology must be built with multiple connectors to a range of different DAM solutions or DAM development teams have to build their own integration features, independently and with little or no opportunity to re-use existing work.” [Read More]

I have drawn a lot on Tim Strehele’s article about this subject which we published on DAM News earlier this year.  Building on that, I have sought to not only evaluate the current state of DAM interoperability, but also to propose a method by which an industry-wide standard could get started.

When this subject has come up before, the reactions to it I have read are generally negative and non-constructive.  That now needs to change and I have doubts about the true motivations for people who hold this position (in addition to those who demonstrate some early enthusiasm and then don’t follow up by doing much about it).  As I have observed before, slating DAM vendors has almost become an industry in its own right, but if no one steps up to suggest improvements and take an active interest it seeing them realised, this is arguably even more cynical (and ultimately pointless) than the practices of those who are the subject of the critique.

I would contend that the realisation of interoperability standards in DAM is key to whether it has longevity as a market or becomes just another forgotten layer of sediment in the wider progression of the technology sector.  In the article, I have outlined a method I believe could help to get the ball rolling with the not-inconsiderable work ahead.  I will refrain from dusting off all the usual clichés about this kind of undertaking, but I think most people reading this article have a good idea of the nature of the task (and how much harder it is than it initially seems).


Good Questions To Ask DAM Vendors

May 5, 2017 Vendors

Jens Lundgaard, who is the CEO of DAM vendor, Brandworkz has written an article on their blog called: Five good questions you must ask your DAM vendor before you buy.  The piece considers the architectural aspect of DAM applications, such as scalability and integration (amongst other topics): “It’s easy to get excited about software functionality when […]

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Using Integrated Digital Asset Supply Chains To Derive Relevant Metadata For Digital Assets

April 24, 2017 Opinion

A few weeks ago, I wrote a feature article, Finding Signs Of Life In DAM about why some people are saying ‘DAM is dead’ and what could be done about it.  In the first piece, I attempted to diagnose the problem and came up with some possible lines of enquiry to devise solutions, including digital asset supply chains […]

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WoodWing Add Webhooks To New Elvis DAM Release

April 21, 2017 Vendors

Earlier this week, on the WoodWing blog, I saw a post by Jaap-Van-Blaaderen concerning their new ‘Webhooks’ feature which is new for their Elvis DAM 5.23 release: “In the simplest terms, one of the key benefits the REST API provides users is to run searches across Elvis and deliver results back to the other software solution. […]

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Are G2 Crowd Digital Asset Management Software Reviews An Authoritative Source?

April 10, 2017 Vendors

Last month, G2 Crowd released some press about their revised rankings of the ‘Best Enterprise Digital Asset Management Software’, based on their user reviews: “G2 Crowd, the world’s leading business software review platform, today released the Spring 2017 Enterprise Digital Asset Management Software Grid report to help businesses make the best digital asset management technology […]

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Finding Signs Of Life In DAM

March 31, 2017 Opinion

Earlier this month, there was a post on the Digital Asset Management LinkedIn group by Hector Medina, with the title Is DAM Dead?: “I’ve been in DAM for more than 20 years, having worked for Canto, Celum and most recently, Picturepark. To be honest, I planned to leave the industry because I don’t see it […]

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IntelligenceBank Upgrades DAM Solution

March 24, 2017 Vendors

Earlier this week, Cloud DAM vendor, IntelligenceBank announced some upgrades to their DAM solution.  This is the PR quote from Tessa Court, their CEO: “We are thrilled to announce our biggest new feature launch in the history of IntelligenceBank. The foundation of these ‘super 7’ new capabilities are direct from customer feedback, and will give marketing […]

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Aprimo Acquires ADAM

March 17, 2017 Industry News

Yesterday, DAM vendor, ADAM announced that they had been acquired by MRM firm, Aprimo.  Here are the quotes from their respective bosses, first John Stammen, CEO of Aprimo: “Our merger with ADAM will further expand our marketing asset management solutions and enable us to offer a complete enterprise-class content solution. The combination creates a robust platform that addresses […]

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DAM Interoperability In 2017 – Where Do We Go From Here?

March 17, 2017 DAM Interoperability

Tim Strehle of Digital Collections and Margaret Warren of ImageSnippets have contributed an article with the title: Improving DAM Interoperability In 2017 which is part of our Improving DAM In 2017 series: “DAM products have improved a lot in the last few years: They are now cloud-enabled and more user-friendly, they support video and let us share content better than […]

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Improving DAM In 2017: Building Time Machines For Digital Assets

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Continuing our series on Improving DAM In 2017, I have written an article with a suggested architectural model which DAM solution developers may wish to consider. In The Digital Asset Transaction Management System – A Time Machine For Digital Assets, I outline a granular and modular API-First method for recording digital asset activity and modifying […]

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Improving DAM In 2017: The Expanding Universe Of Digital Assets

February 24, 2017 Opinion

Medhat Mahmoud  has contributed an article to our Improving DAM In 2017 series with the title Digital Assets From IoT To Blockchain Will Become Everyone’s Business.  The piece is about how the range of uses the digital assets is expanding exponentially: “The fast pace of today’s evolving technologies, falling hardware costs, wireless ultra speed advancement like […]

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