FeedRoom Partners with TubeMogul
Live video and digital asset management provider, FeedRoom, today announced a partnership with TubeMogul, an analytics and syndication service for online video. Through the integration of TubeMogul functionality, FeedRoom 4.0 Enterprise Video Platform customers can increase audience reach with the automated, viral distribution of video content to dozens of popular video sharing sites, and gauge success through detailed, cross-site viewer tracking.
After videos are uploaded, TubeMogul automatically deploys them to as many of the top video sharing sites as the customer selects. Integrated analytics available from TubeMogul.com provide a single source of metrics in customizable reports on where, when and how often the videos are viewed. For many media marketing and corporate communications professionals today, viral video initiatives such as these can translate into broader reach with very little media cost.
“In an era where every marketing dollar invested must produce value, it’s more critical than ever to have a plan to maximize the reach and impact of your online video,”
said David Burch, Director of Marketing at TubeMogul.
“Through integration with TubeMogul, FeedRoom customers can capitalize on the power of viral video sharing to reach larger audiences with controlled messages, increase search engine ranking and traffic, and easily measure the impact of these investments.”
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