Feature Article: The Fusion of AI and DAM

As part of our series on AI and DAM Innovation, IT consultant and martech specialist Martin Reinheimer has kindly contributed a feature article exploring the current state of artificial intelligence in relation to Digital Asset Management.  Martin begins his piece with an overview of last year’s meteoric rise and rapid adoption of AI-powered tools such as ChatGPT and Midjourney, and outlines a number of scenarios where AI is already taking care of manual DAM tasks such as tagging and cataloguing assets, finding duplicates, and acting as a creative ideation tool.  However, the article also highlights the pitfalls associated with the adoption of such rapidly evolving technologies, including legal grey areas surrounding ownership, authenticity and copyright, and advises that caution, due diligence, and an awareness of the regulatory landscape is crucial in order to use AI legally and responsibly.

There are situations where you often have to get an overview of the grey area first: what about copyright issues relating to AI-generated content?  The Content Authenticity Initiative (CAI), for example, is working with its members to create a standard that provides reliable information about the origin of digital assets.  Is facial recognition in image and video files a function in my DAM system that I can use in accordance with GDPR?

Currently, there is no clear answer to these questions.  You always have to see it in context, i. e. to what extent does it affect the content I use, and which laws and regulations apply to me?  As a company, it is important to define a framework or usage policy for employees in a kind of codex.  This requires that the company has already dealt with the innovations and continues to do so.  Where does the processing of my own content by an AI tool take place?  Would it be an option to train a specific AI tool in-house and host it on-premise to ensure that my internal company data cannot be seen and used by the outside world?

The key to all these questions is to stay on the ball and adapt your own policies in line with innovation and the current legal situation.”  [Read More]

You can read the full article at the link below:


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