Reviewing existing Digital Asset Management provisions seems to be a common consulting request for my firm these days and is no doubt due to a maturing wider DAM market. Between a third and half of the prospective users of a new DAM system who contact us already seem to have …
Continue reading »Late last year, there was an article written by Elliot Sedegah on business2community.com with the title: Make Digital Assets a Part of Your Marketing Growth Story in Three Steps. I usually find items with titles along the lines of ‘eat yourself thinner in 24 hours’ to be less than …
Continue reading »Many DAM vendors have recently been copying each other’s marketing strategies by promoting these ROI Infographics that claim to tell you exactly how much money a ‘typical’ DAM can save without any real basis in fact or plausibility. My co-contributor made the comparison with ‘zombie vendors’ a few months ago…
Continue reading »One of our featured DAM vendors, Widen, have released version 7.0 of their DAM system, Media Collective. The key new features are as follows:
ConceptShare, who have been busy signing up swathes of DAM vendors to re-sell their approvals system by integrating it into their DAM solutions, have provided a case study written by their boss, Nish Patel, Improve Process and Performance with Creative Operations Metrics. Case studies can often be turgid …
Continue reading »This month, CMSWire have been running various articles on whether there is still a need for DAM. The subject title is no doubt deliberately provocative and intended to get participating authors to think about the DAM in a bit more detail and challenge a few of the common assumptions …
Continue reading »One of our featured DAM Vendors, WebDAM Solutions, have announced details of an iOS (iPhone and iPad) client for their SaaS DAM system:
“Supporting the rapid adoption of mobile devices in enterprise work environments, teams will never be disconnected from marketing files and workflows again. From the …
Continue reading »One of our featured DAM Vendors, Brandworkz, today launched version 6 of their flagship brand management oriented DAM solution. The update is entirely about usability enhancements and mobile device support, hence the quip about how they ‘proudly announce no new features’ in their PR. There are a …
Continue reading »ECM mega-vendor, OpenText have announced a partnership with ExactTarget (who are owned by SalesForce). The PR is typically sketchy, but the basics seems to be that it’s a way for ExactTarget to access repositories of digital assets and use them to deliver content to different segments. This quote seems to …
Continue reading »My co-contributor has dealt more than I have with the subject of DAM ROI illustrations that sections of the industry insist on pedalling to end-users. When vendors reach a certain size, they get new marketing people involved who (unless they are from a DAM background) often don’t understand the …
Continue reading »Jeff Lawrence, of consultants, Celerity who we featured in June has written an article for CMSWire: Digital Asset Management: Finding the Right Fit for Your Company. The item is an introductory primer on the various factors you will need to think about, including:
One of our featured DAM Vendors, Picturepark, have recently re-vamped their website and added a number of information oriented articles. We have fairly robust editorial guidelines (as some might have noticed!) and covering website revamps would typically get filed under the ‘no chance’ classification. What they have done, …
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