Search Results for: ROI

Metadata Management Strategies For Digital Asset Management Whitepaper


DAM News contributing editor, Ralph Windsor, has written a whitepaper: Metadata Management Strategies For Digital Asset Management.  The reports discusses a three-way strategy for improving the quality of metadata applied to assets in DAM systems:

  • Simplify the process of entering metadata
  • Educate users about how to catalogue assets properly
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Resolving The DAM UX Paradox


This special feature has been written by DAM News contributing editor, Ralph Windsor.

Introduction

One area that seems to have got more attention in DAM recently is User Experience (UX). It is instructive to understand what pressures have lead to this becoming a theme as they reveal both a threat …

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Become A DAM Superhero


In this feature, DAM specialist David Diamond looks at what it takes for an individual project leader to single-handedly implement a digital asset management system that will deliver, regardless of the many potential pitfalls that he/she might encounter.   

What it takes to do DAM alone, without a team

In DAM …

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Brandworkz Add ‘Web-To-Digital’ and ‘Web-To-Mobile’ Features


One of our featured DAM Vendors, Brandworkz, have added two features they call “Web-To-Digital” and “Web-To-Mobile”.  They appear to be automated derivative (or surrogate) asset generation capabilities.  This from the digital one:

Marketers responsible for digital marketing specifically have access to the web-to-digital feature which generates digital

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