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IBM Buys MRM Vendor Unica

by Naresh Sarwan on August 16, 2010

MRM Vendor, Unica has announced that it has been acquired by IBM in this press release:

IBM (NYSE: IBM) and Unica Corporation (NASDAQ: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass., Unica will expand IBM’s ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns…The acquisition, which is subject to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to close in the fourth quarter of 2010.” [Read More]

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