DAM News Round-Up – 9th May 2023
A selection of DAM related articles from around the web, sourced by the DAM News editorial team.
If you’ve found yourself struggling to keep up with the jargon surrounding the latest developments in artificial intelligence, machine learning and natural language processing, this recent article from technical writer Scott Clark could help you untangle the growing list of terms and abbreviations. Covering various concepts, models, functions, and processes, it’s a useful guide to understanding the difference between generative, conversational, ethical and explainable AI.
This recent post from Digital Asset Management solution provider Digizuite takes a look at the various components of a modern omni-channel marketing technology (martech) stack. Recommendations for building your ideal toolkit include content management systems (CMS), social media platforms, marketing automation such as Salesforce and HubSpot, e-commerce and product information management (PIM), collaborative software such as Microsoft Teams, creative software such as Canva and Adobe Suite, and productivity tools including Office365 and Templafy.
DAM and content consultants Stacks team partner with DAM software provider Aprimo in this exploration of the potential impact of Generative AI on Digital Asset Management. Topics covered include implementing AI to assist with automation and tagging, content creation and augmentation, improved asset discoverability, and personalisation. Perhaps one of the biggest potential changes is the use of AI to generate synthetic media on-demand. The article also provides links to Aprimo’s two-part Generative AI Guidebook series.
Digital Asset Management vendor Evolphin present a concise yet detailed look at the benefits of version control within the DAM environment. The article contains some solid common-sense advice and covers a range of topics including the difference between versions, variations and renditions, how version control can help avoid costly production mistakes and promote a healthy brand practice, tips on improving workflow integration, and how tracking your content’s history can assist in identifying and clarifying the relationships your digital assets have with one another. A recommended read for anyone involved in DAM or content management.
This thought-provoking article from author and tech journalist Alex Kantrowitz adopts a more sceptical stance on the recent surge in the adoption, popularity and marketing of generative AI. With growing concerns over the rapid evolution of this emerging tech that have prompted the UK government to launch an investigation, Alex explains how the runaway hype and political posturing driven by the ‘AI PR industrial complex’ is being used to mask deeper underlying issues, gain public favour, and ultimately hamstring genuine efforts at tackling the problems.Share this Article: