DAM News Round-Up – 3rd February 2020

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

A Gentle Introduction to Digital Rights Management

Author of Tame Your Assets and DAM librarian Ian Matzen has recently published an article introducing Intellectual Property (IP) and Digital Rights Management (DRM). This concise and easy to read primer takes us from the basic concept of copyright – the automatic assigning of rights that content authors are endowed with as soon as they create or capture words, sounds, images or objects – through to the importance of maintaining your rights metadata when licensing third-party digital content, and the implications and potential risks of not integrating DRM into your workflow.

Keeping Metadata Relevant – a Metadata Governance Primer

Digital Asset Management software provider FotoWare continue with the theme of policing digital assets in their recent article on Metadata governance, which essentially involves the process of managing the way content is described within a DAM system.  Although this might sound like a seemingly vague task, metadata represents the true value of your digital assets, and without the context and meaning it provides, your DAM would simply become a warehouse full of non-descript, uncategorised files.  A free eBook outlining methods to take control of your metadata is also available (email registration required).

Company Climate – a Breakdown of Cold and Hot Data Storage

The basics of ‘hot’ and ‘cold’ storage are outlined and compared in this short article from DAM software vendor Canto.  Cold storage, as explained, is data that is rarely accessed, such as archives and legal documents, and can therefore be stored on slower, less expensive servers.  Hot data storage is, as you might expect, describes the opposite case – data that is constantly being updated or used such as website data, financial transactions or product information.  If you’re unsure of what type of storage you need (usually a combination of both), this article should provide some simple advice to help point you in the right direction.

The Bigger Picture — How Museums Can Use Technology to Transform Experiences

This interesting case study from software company Extensis takes a look at the digitization of the Teylers Museum in the Netherlands.  This four year project managed the cataloguing of over 350,000 assets including photos, 360-degree scans, and videos of artworks, scientific instruments and natural history specimens. A bi-directional API set-up also allowed communication between the museum’s CMS and their Portfolio platform, making it easier to integrate systems whilst preserving metadata.  Extensis also explain how their ‘MrSID’ lossless compression technique enabled the museum to not only save on storage, but how it also allowed them to create oversized artwork for the museum’s physical space itself.

Enterprise Leaders Should Ask How, Not If, They Should Use AI

An interesting article from CMSWire staff reporter David Roe takes a look at the state of Artificial Intelligence (AI) within the enterprise at the end of 2019 – a year that saw a significant rise in its public profile, popularity and adoption.  One of the key points raised is the sheer amount of data that is required to train a machine learning system – an obstacle for many organisations that simply don’t have the time or resources to manually curate the training material.  David also stresses the importance of having a ‘mature data culture’, and how pre-existing practices such as data collection, governance and preparation need to be in place for some years before AI becomes a viable approach.  The article goes into some detail over the pros and cons of AI integration and explores its impact on Digital Transformation initiatives by way of three established use cases: building a data culture; predictive analytics to improve customer personalisation and empathy; and more intelligent engagement with younger audiences using mobile messaging.

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