DAM News Round-Up – 30th October 2023

A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.

DRM vs DAM Metadata: Overcoming Rights Management Challenges

Devi Gupta from licensing, rights and royalties solutions provider FADEL takes a look at the numerous challenges and growing complexities of managing rights in an omnichannel digital landscape.  The article explores the various aspects of keeping track of usage rights, timeframes, territories and talent agreements in what can often run into tens of thousands of digital assets, and how metadata alone might not always be sufficient.  Devi explains how the marriage of DAM and a next-generation DRM (digital rights management) model can save you time, money and effort whilst minimising the risk of costly copyright breaches and license misuse.

Generative AI & Copyright: What Creatives Need to Know

As generative AI takes centre stage and impresses us all with its creative chops, there’s a growing unease in the wings as issues around copyright and ownership begin to emerge. Digital Asset Management vendor Tenovos discuss the implications of generative AI for creative and marketing teams, highlighting the case of Napster in the late nineties, which heralded a new era of P2P (peer-to-peer) file sharing on a massive scale, the effects of which gave rise to new legal mechanisms designed to protect copyrighted material.  The article explains how the “cops are starting to arrive” on the generative AI scene, and although it’s a great tool for inspiration and ideation, caution and human oversight should be exercised in relation to copyright, ownership and trademark infringement.

GenAI and the forced evolution of Photography: From Artifice to Authenticity

Founder of online visual tech magazine Kaptur Paul Melcher continues with the theme of generative AI.  Paul’s most recent article explains how a parallel can be drawn between the emergence of photography in the 19th century and the reaction it caused in the world of painting, resulting in the birth of abstract movements such as impressionism and cubism.  Photographers are now faced with the dilemma of a technology that can create hyper-realistic images within a matter of seconds that are indistinguishable from the real thing.  Paul predicts that the new role of photographers will be to document reality and provide candid, unadulterated moments with a focus on authenticity and storytelling.  An engaging and thought-provoking article.

Aprimo Leads Next Generation of Collaboration with Groundbreaking AI-Powered Innovations

DAM software provider Aprimo’s latest press release announces the addition of numerous new features to their platform.  Content Collaboration is a “paradigm-shifting addition to DAM that redefines traditional collaboration with content creation workflows”.  Translated, this appears to be a lightbox-style collection feature with annotated assets and threaded chat.  The second of their new features (initially announced back in June) is the AI Content Coach – a tool that is capable of generating content variations which they plan to incorporate into the above collaboration space.  The press release also highlights Aprimo’s membership of the Content Authenticity Initiative, a growing community of tech companies that promotes the adoption of governance and provenance standards regarding AI-generated content.

Getting Started with AI for Digital Asset Management & Digital Collections

This detailed post from DAM solutions outfit AVP presents a primer on the use of AI within DAM and collections management such as libraries, museums and archives. Guidance includes tips on identifying the tasks that can potentially benefit from NLP (natural language processing) and LLM (large language model) technologies, such as image classification, computer vision, object detection, machine translation and sentiment analysis.  Advice on the available tools and the methods use to evaluate their effectiveness such as ground truth testing is also provided.

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