DAM News Round-Up – 2nd September 2019
Opening his article with a somewhat questionable forecast about the value of the DAM market, Dom Nicastro presents a number of questions concerning the suitability of DAM solutions for marketing teams and where they should spend their money. The article also discusses the flexibility of DAM connections and references my co-contributor Ralph Windsor’s opinions on the importance of API-first implementations and what DAM vendors need to do in order to secure their place in the digital asset supply chain.
Marketing director of DAM solutions provider Aprimo, Anjali Yakkundi, has published an article listing three reasons why Artificial Intelligence is of benefit to the content creation process. Although the reasons and scenarios presented may be valid, Anjali’s advice still reads like marketing spiel and perpetuates the idea that AI is the silver bullet of digital content workflows – an opinion that we’ve continually regarded with scepticism in the past, at least in its current state of infancy and the isolated nature of common implementations.
Toby Martin, CEO of DAM solutions provider Extensis explores the issue of brand management bias within digital asset management contexts, and how too much focus on brand protection can overshadow other important aspects of the digital asset content lifecycle. By dismissing the usefulness of ‘everyday’ assets such as photos and HR material in favour of an organisation’s more valuable brand assets, Toby questions whether the trend towards the latter is ultimately reducing DAM’s scope and devaluing its whole raison d’être.
Swiss DAM vendor Picturepark have just announced an update to their Content Platform, scheduled for release at the end of September. This update introduces their ‘Business Rule Engine’ – a system that “enables customers and partners to define conditions, based on which third party systems or built-in workflow tasks can be triggered“. Other features in the upcoming release include UX and SDK improvements, changes to the download dialogue, and a new ‘Trigger Field’ which allows admins to trigger the abovementioned business rules and execute workflows, all of which are accessible via the API.Share this Article: