DAM News Round-Up – 24th May 2021

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Why Your Customer Experience Strategy Needs a DAM

Digital Marketing and Customer Experience expert Timur Asar presents a convincing case for DAM along with some startling statistics in this recent article.  From leveraging the potential of embedded metadata (which he calls the ‘currency of personalisation’), through to AI-powered tagging and cataloguing, the benefits of using a DAM system in terms of customer experience make it a core component for any organisation’s digital strategy.

What is metadata? What role does it play in DAM?

Continuing with the topic of metadata, DAM software provider Wedia have recently published an infographic exploring the numerous roles that metadata plays in the broader digital content supply chain.  The article breaks down metadata into four different types: descriptive, structural, administrative, and generated, along with definitions of the various flavours of image type metadata, such as EXIF, IPTC, and the most recent standard, XMP (Extensible Metadata Platform).

Defining the Who, What, and How of DAM Governance

If your organisation has yet to implement any kind of governance for your DAM system, this recent post from Cyangate should go some way to explaining the basics.  Topics covered include setting up a governance board, defining the roles and responsibilities of your users, how governance is applied to your DAM content, and the importance of communicating your policies and processes by way of training sessions and documentation.

The Role of API in DAM: Definition, Use Cases, and Benefits

Digital Asset Management vendor Pics.io present a basic primer in APIs (Application Programming Interface), along with some real-world examples and common use scenarios of how an API can extend your DAM system by providing custom integrations with third-party systems and applications such as Shopify and WordPress.

Keywording to support your caption

Digital Asset Management consultants Carl Seibert address the importance of accurately keywording and captioning your digital assets in order to improve their context and findability.  The article highlights the fine line between having too many keywords, which can dilute your search by returning an overwhelming number of results, and having too few keywords, which can result in assets falling under the search radar and ultimately being left unused.

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