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DAM News Round-Up – 23rd March 2020

by Charles Russell on March 23, 2020

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Does your DAM pass the test? 5 things you can improve today

DAM solutions provider Filecamp have posted a blog article presenting five tweaks that can improve the performance of underperforming DAM systems.  This simple yet concise guide covers topics such as customisation and onboarding, collaboration, searching, roles and permissions, and security.  Although aimed at their own platform, the simple practicable advice can be applied to any Digital Asset Management system that could do with a check-up.

A free 40-days access to Daminion, a digital asset management system, for any company during the isolation and remote workers

In light of the current coronavirus situation, we didn’t think it would belong before vendors recognised the increase in remote working as an opportunity to shift more product.  DAM software provider Daminion are first out of the gate with an offer of 40 days free access to their platform for companies and individuals shifting to remote working patterns. The offer is only open to new users at this stage.

Concluding the Brand Management Maturity Model: Measuring Impact

The final instalment of Jake Athey‘s five-part series on brand management.  The article focuses on Key Performance Indicators (KPI), steps to take in order to map the continuing progress of your strategy such as creating a governance protocol and mapping out your martech stack, and a general summary of how to maximise your brand’s perception and value by assessing how DAM fits into your business as a whole.

Before You Deploy AI, Ask These Questions

David Roe has published an article asking a series of questions for businesses and organisations planning to deploy an artificial intelligence (AI) solution.  From seemingly obvious questions aims at stakeholders such as what outcomes are expected, to broad practical problem-solving queries concerning deployment and workflow impact through to technical considerations like which process should be candidates for AI automation. With a number of interesting research-based stats, it’s a quick and fairly engaging read.

Adobe Integrates Adobe Experience Manager Assets With Marketo Engage

Reporter and tech editor Dom Nicastro comments on the software giant’s new Adobe Experience Manager (AEM) integration with its marketing and commerce software Marketo Engage, acquired for $4.75 billion back in 2018.  Dom covers the ins and outs of Adobe’s recent acquisition of Marketo and the significance of subsequent AEM integrations in some detail, along with soundbites from Adobe staff and other industry voices.

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