DAM News Round-Up – 21st June 2021

A collection of recent DAM-related articles from around the web, sourced from DAM Federation member, Planet DAM.

Search Makes the DAM and Metadata Oils the Search

If you’ve ever wondered why your DAM search doesn’t perform like Google’s search, this recent post from John Horodyski helps to shed some light on the question.  Using video and marketing assets search as an example, John explores the numerous challenges with searching local/internal content, along with tips to improve functionality within your DAM system, primarily focusing on the importance of metadata.

WoodWing strengthens its Enterprise Information Management position through a strategic combination with Expansion, supported by Main

DAM software provider WoodWing have recently announced a strategic partnership with Dutch Enterprise Information Management business Expansion.  The alliance, supported by investor Main Capital, aims to bring business-critical content, document and record management to WoodWing’s feature set, whilst allowing Expansion to scale its operations by capitalising on WoodWing’s presence in the international marketplace.

The Next Best Action: Where AI Can Help With Content Recommendations

Dom Nicastro discusses the adoption of Artificial Intelligence within digital marketing, and how many organisations are still using the old-fashioned model of content recommendation based on human rules, according to the Marketing Artificial Intelligence Institute’s recent 2021 State of Marketing AI report.  If your organisation has yet to implement any kind of AI-based content recommendation solutions, this detailed article should provide plenty of background data, statistics and insights to help you understand the current technological trends and move forward.

How to carry out an audit  

Defined as “systematically checking the accuracy and completeness of the information you have about your collections“, the Collections Trust have recently published a simple yet concise guide to carrying out an audit.  Although aimed at cultural and heritage institutions such as museums, libraries and galleries, the guidance offered can equally be applied to purely digital collections (i.e. a DAM system).

The Beginner’s Guide to Drive for Desktop

If you were a previous user of Google Drive File Stream, this recent how-to guide from DAM software provider Pics.io takes a walk through the latest version available to corporate Google Workspace users, now simply called Drive for Desktop.  The guide includes a comparison with the free version, download and installation instructions, and a list of shortcomings such as minimal support for permissions, metadata, versioning and collaboration – all of which are easily overcome when used in conjunction with a DAM system.

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