DAM News Round-Up – 20th May 2024

A selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.

Using AI for content generation? Here’s how to do it right

This recent post from DAM software vendor ResourceSpace provides a number of practical pointers for using Generative AI for content creation.  Guidance includes tips on prompt engineering to leverage the best results out of text-based platforms such as ChatGPT, along with some best practice advice on using image creation platforms such as DALL-E and Midjourney, including a useful list ranking of the top eight GenAI image platforms.

Why is DAM critical for heritage organisations and museums?

DAM solutions provider Aetopia highlights the crucial role of DAM within the GLAM (galleries, libraries, archives and museums) sector, especially in relation to managing cultural and heritage collections.  Information includes guidance on data loss protection, security and access control, collaboration and remote working, and the benefits of using a DAM system to harness, streamline and utilise an organisation’s underlying efforts in information and metadata management via improved search, discoverability and digital asset reuse.

Insights from the 2024 PIMPoint Event: Investing in Digital Commerce Maturity for Growth

Linda Nygård, Head of Growth at DAM provider QBank presents a review of the recent PIMPoint event that took place in Malmö, Sweden.  The review provides insights from Ntara, a consulting and systems integration provider, and highlights the trend towards using PIM and DAM to create and manage more engaging and comprehensive product experiences  – a recent change from focusing on bottom-line improvements.  Findings also identified two distinct user groups: advanced and foundational, with the former using DAM and PIM to prioritise syndicated and enhanced marketing activities.  Additional findings include the importance of achieving digital maturity, breaking down silos and improving cross-functional collaboration, and proactively investing in PIM and DAM expertise and leadership.

Digital Asset Management vs. Cloud Storage: Which Is Best For Your Data Processing?

DAM vendor Scaleflex present a primer on digital media storage.  Topics cover understanding the basic difference between cloud storage (e.g. Google Drive, Dropbox) and a dedicated DAM system, and which factors to consider when choosing the right solution for your organisation’s needs.  For a highly detailed analysis of the features, performance and user feedback for 16 common DAM vendors plus an exclusive in-depth guide to buying enterprise DAM systems, check out the latest edition of the DAM News Industry Report and Buyer’s Guide.

Stacks’ 10-Step Guide to Auditing and Prioritizing Digital Assets

Digital Asset Management consultants Stacks present a ten-step guide to performing an audit of your digital assets.  With some useful background information on the main reasons for implementing a strict housekeeping regime, tips include: gathering all of your disparate assets into a central repository and providing a way for users to initially submit and categorise them; performing a comprehensive inventory to provide some metrics that will allow you to gauge the scope of your digital asset library; removing duplicates; evaluating and prioritising assets based on usage, popularity, date and relevance;  garnering user feedback; categorisation and metadata management; archiving stale assets; building a DAM team; and developing a governance framework to ensure quality standards and ongoing maintenance plans are adhered to.

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